Claims review · Launch Clean / Listing Clean · Delivered
Demo brand
Signed · ready to publish · latest scan Oct 2, 2026
Signed · ready to publish
Found in your copy
186 Critical
6 Critical · 8 High · 4 Medium
Pieces ruled
314 can pull a listing
4 polish
AI answers
1 / 61 flagged
6 assistants asked as a shopper would
Sample data.
Since you last lookedSample visit, 27 Sep
Your copy, ruled
Every listing, label or draft you sent, ruled against the 109 standards. Fix what is marked and the approved wording is collected in Claim memory. A claim fixed as a draft costs a text edit.
14Can pull a listing or ad
4Polish
3Pieces ruled
other/draft_amazon_listing.txt
5 Critical5 High2 Medium
Critical
“Natural Sleep Aid for Insomnia Relief”
Names insomnia, a recognised sleep disorder, and claims relief.
→ “Supports restful sleep”
Critical
“Insomnia Relief”
A disease term in the Amazon title can trigger automated suppression.
→ Remove disease terms from title, bullets, A+ content, and backend keywords.
Critical
“cures restless nights”
'Cures' is an explicit disease verb. It can get the product treated as an unapproved drug.
→ Remove.
Critical
“Reduces anxiety and stress hormones”
Anxiety is a recognised disease. Naming it creates a drug claim.
→ “Promotes a sense of calm”
Critical
“zero side effects”
Unsubstantiable safety absolute.
→ Remove the claim.
High
“Fall asleep in 15 minutes”
Time-to-result claim requires finished-product trial data.
→ Remove unless a trial supports the exact timeframe.
High
“clinically proven herbal blend”
'Proven' is an absolute the FTC does not accept without finished-product evidence.
→ “Formulated with clinically studied ingredients”
High
“Doctor recommended”
Requires a defensible survey that is almost never held.
→ Remove unless a documented survey exists.
High
“FDA registered facility”
Needs precise facility framing. As written it implies regulatory endorsement.
→ “Manufactured in an FDA-registered facility”
High
“Bullet 3: 100% natural, zero side effects, non-habit forming”
Structure/function claims appear without the required FDA disclaimer.
→ Add: 'This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.'
Medium
“100% natural”
'Natural' is challengeable by FTC where processing is involved.
→ Name the actual attribute: 'no artificial colors or sweeteners'.
Medium
“non-habit forming”
Safety claim requiring documented evidence.
→ Remove unless documented.
ads/draft_first_ads.txt
1 Critical3 High2 Medium
Critical
“Struggling with insomnia?”
Names insomnia, a recognized sleep disorder, as the product's target.
→ “Supports restful sleep”
High
“Struggling with insomnia?”
Meta prohibits ad copy implying knowledge of a user's personal health status.
→ “Formulated to support restful sleep.”
High
“just pay shipping”
Presents a paid enrollment as free without disclosing recurring charge terms.
→ “$4.95 shipping today. Your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel.”
High
“Try Demo brand free - just pay shipping!”
Trial offer with no disclosure of price, frequency, or cancellation terms.
→ “Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
Medium
“The sleep secret doctors won't tell you.”
Sensational health framing on Stripe's outrageous-claims prohibited list.
→ “Supports restful sleep.”
Medium
“Limited stock - only 12 left!”
Stock scarcity alert that is likely not true in real time is deceptive and prohibited.
→ Remove untrue stock alerts.
label/draft_label.txt
Nothing to change
Ask about a claim
Paste a line you want to publish. It is ruled against the same 109 standards as your audit, with the rule cited, and failing lines come back with rewrites checked again. Answers usually arrive within a few minutes. A licensed pharmacist reviews any answer on request.
Answers come from AI software. The pharmacist does not review an answer unless you ask for that in your file.
Every question on this file, oldest first
You asked · Oct 5, 10:56 · answered Oct 5, 10:58
AllowedAI only“Our ashwagandha gummies support restful sleep”
Allowed
No findings · 109 standards
Keep the FDA disclaimer wherever this runs as a structure/function claim.
This answer comes from AI software. The pharmacist does not review it unless you ask for that in your file.
Instant ruling · unsigned
You asked · Oct 5, 13:56 · answered Oct 5, 13:58
Needs changesPharmacist-reviewed“Can we say our formula balances cortisol and reduces anxiety?”
Critical
treats anxiety / for anxiety · CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
Options within the rules, each checked again
Safest
Helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
This answer came from AI software and was then reviewed by the pharmacist.
Signed by the licensed pharmacist · Oct 5Reviewer note: Use the safest option on the label.
Findings and fixes
18 findings from the scan on Oct 2, 2026, ruled against standards v1.4.1.
Criticalads/draft_first_ads.txt · CV-NC-12
“Struggling with insomnia?”
→ “Supports restful sleep”
Names insomnia, a recognized sleep disorder, as the product's target. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-NC-12
“Natural Sleep Aid for Insomnia Relief”
→ “Supports restful sleep”
Names insomnia, a recognised sleep disorder, and claims relief. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-PP-08
“Insomnia Relief”
→ Remove disease terms from title, bullets, A+ content, and backend keywords.
A disease term in the Amazon title can trigger automated suppression. Can lead to: FDA: a warning letter treating it as a drug claim, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-DV-01
“cures restless nights”
→ Remove.
'Cures' is an explicit disease verb. It can get the product treated as an unapproved drug. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-NC-01
“Reduces anxiety and stress hormones”
→ “Promotes a sense of calm”
Anxiety is a recognised disease. Naming it creates a drug claim. Can lead to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Criticalother/draft_amazon_listing.txt · CV-FR-07
“zero side effects”
→ Remove the claim.
Unsubstantiable safety absolute. Can lead to: FTC: a demand for the evidence behind a safety claim.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highads/draft_first_ads.txt · CV-PP-01
“Struggling with insomnia?”
→ “Formulated to support restful sleep.”
Meta prohibits ad copy implying knowledge of a user's personal health status. Can lead to: Meta: ad rejection.
Rule source: Meta Advertising Standards
Highads/draft_first_ads.txt · CV-PR-02
“just pay shipping”
→ “$4.95 shipping today. Your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel.”
Presents a paid enrollment as free without disclosing recurring charge terms. Can lead to: FTC: action under ROSCA, the negative-option law, Payment processor: an account review.
Highads/draft_first_ads.txt · CV-PR-01
“Try Demo brand free - just pay shipping!”
→ “Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.”
Trial offer with no disclosure of price, frequency, or cancellation terms. Can lead to: FTC: action under ROSCA, the negative-option law, Payment processor: an account review.
Highother/draft_amazon_listing.txt · CV-SB-03
“Fall asleep in 15 minutes”
→ Remove unless a trial supports the exact timeframe.
Time-to-result claim requires finished-product trial data. Can lead to: FTC: a demand for the substantiation, Competition Bureau: a misleading-advertising complaint, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highother/draft_amazon_listing.txt · CV-FR-04
“clinically proven herbal blend”
→ “Formulated with clinically studied ingredients”
'Proven' is an absolute the FTC does not accept without finished-product evidence. Can lead to: FTC: a demand for the substantiation, Competition Bureau: a misleading-advertising complaint, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highother/draft_amazon_listing.txt · CV-SB-01
“Doctor recommended”
→ Remove unless a documented survey exists.
Requires a defensible survey that is almost never held. Can lead to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Highother/draft_amazon_listing.txt · CV-FR-03
“FDA registered facility”
→ “Manufactured in an FDA-registered facility”
Needs precise facility framing. As written it implies regulatory endorsement. Can lead to: FDA: a misbranding charge for implying FDA approval, FTC: a demand for the substantiation.
Rule source: FDCA s.415, 21 U.S.C. 350d
Highother/draft_amazon_listing.txt · CV-ST-01
“Bullet 3: 100% natural, zero side effects, non-habit forming”
→ Add: 'This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.'
Structure/function claims appear without the required FDA disclaimer. Can lead to: FDA: a misbranding charge for the missing disclaimer.
Rule source: FDCA s.403(r)(6), 21 U.S.C. 343(r)(6)
Mediumads/draft_first_ads.txt · CV-PR-04
“The sleep secret doctors won't tell you.”
→ “Supports restful sleep.”
Sensational health framing on Stripe's outrageous-claims prohibited list. Can lead to: FTC: a demand for the substantiation, Payment processor: an account review.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Mediumads/draft_first_ads.txt · CV-PR-06
“Limited stock - only 12 left!”
→ Remove untrue stock alerts.
Stock scarcity alert that is likely not true in real time is deceptive and prohibited. Can lead to: FTC: a finding of deceptive urgency, Payment processor: an account review.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Mediumother/draft_amazon_listing.txt · CV-SB-09
“100% natural”
→ Name the actual attribute: 'no artificial colors or sweeteners'.
'Natural' is challengeable by FTC where processing is involved. Can lead to: FTC: a demand for the substantiation.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Mediumother/draft_amazon_listing.txt · CV-SB-11
“non-habit forming”
→ Remove unless documented.
Safety claim requiring documented evidence. Can lead to: FTC: a demand for the evidence behind a safety claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Signed claims review
Your signed appeal file. Hand it to Amazon, a processor, an ad reviewer or a buyer the day they ask.
Signed claims reviewCurrent
client_report_demo_brand_pre_launch.pdf · signed Oct 3, 2026
Open the sample →
Claim memory
Every line a pharmacist has cleared for Demo brand, kept here to reuse across new ads and listings.
Copy any line. Structure/function lines carry the FDA disclaimer wherever they run.
Supports restful sleep
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Promotes a sense of calm
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Formulated to support restful sleep.
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
$4.95 shipping today. Your first full bottle ships in 30 days at $59, and every 30 days after, until you cancel.
Ads · Website · Checkout, beside the offer
Signed
Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.
Ads · Website · Checkout, beside the offer
Signed
Formulated with clinically studied ingredients
Listing · Label · Website · Ads · Email
Signed
Manufactured in an FDA-registered facility
Listing · Label · Website · Ads · Email
Signed
AI answers
What 6 assistants tell a shopper who asks about Demo brand: ChatGPT, Claude, Gemini, Perplexity, Grok, Alexa for Shopping. Alexa for Shopping (formerly Rufus) is Amazon’s own AI reading your listing to shoppers.
HighFixed
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeated a cold claim your audit removed, drawn from an old product page that was still live. The page was taken down and ChatGPT re-tested on Oct 1.
→ Now: “It is marketed as supporting healthy immune function.”
MediumFlagged
“Alexa for Shopping: "Customers say it is clinically proven."”
Drawn from a customer review, not your copy. It is not a claim you made, so it is flagged for you to watch rather than fixed.
Category rank
Add your Amazon listing to see your rank.
Label and licence checks
We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows.
US label check: your label draft was ruled with your copy (no findings). It is matched against the NIH record once the product is on file.
Canada licence check: not run. The product is not licensed in Canada.
Not runChange history
Every step on your file, dated. Every ruling in it carries the standards version it was made under.
Oct 5PharmacistAnswer signed by the pharmacist
Oct 5YouAsked about: “Can we say our formula balances cortisol…”
Oct 5YouAsked about: “Our ashwagandha gummies support restful sleep”
Oct 3PharmacistClaims review signed
Oct 2EngineCopy ruled: ad copy, label, Amazon listing
Oct 2YouUploaded draft_amazon_listing.txt, draft_label.txt, draft_first_ads.txt
Oct 1YouFile opened