Standards

109 standards. Nineteen rulebooks.

Every claim we rule is tested against the same 109 standards, drawn from the nineteen rulebooks that can actually interrupt your revenue. The standards are versioned, and they move when enforcement moves.

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In force now · v1.4.1

The claims standard, version in force.

109
Standards
19
Rulebooks
244,000+
Phrase checks run
28 Sep 2026
Last revised
Version register

Every version, dated.

A finding is only comparable to another ruled on the same version, which is why every published figure states the standards in force at its scan.

v1.4.110928 Sep 2026 · in force. Named certifiers and qualified claims for organic, gluten-free, seals and Made in USA are not findings.
v1.4.010928 Sep 2026 · adds 11 standards: origin, gluten-free, organic, nutrient words, seals, commercial email, New York minors.
v1.3.19813 Sep 2026 · basis for the September re-scan of every published listing.
v1.39813 Sep 2026 · adds payment processor policy. Superseded the same day.
v1.2.19218 Aug 2026 · basis for the sports and energy scan cycles.
v1.081Before 18 Aug 2026 · basis for the first market-wide scan, 6 to 11 Aug 2026.
What they require

None of these ask whether your copy reads clean. They ask what you hold.

01 · FTC
Health Products Compliance Guidance

Advertisers must have adequate substantiation for all objective product claims conveyed, expressly or by implication.

02 · Competition Act
s. 74.01(1)(b)

A performance claim must be based on an adequate and proper test, the proof of which lies on the person making it.

03 · Walmart
Standards for Suppliers

Support any claims you make with adequate substantiation.

04 · Ad Standards
Canadian Code, clause 1(e)

All claims must be supported by competent and reliable evidence, disclosed to Ad Standards on request.

One claim, start to finish, in 25 seconds: the line our AI flags, the rule and its citation, who can act on it, and three rewrites checked again that keep the keyword and the benefit. A constructed example, with no brand. Every real ruling is dated in our daily public record.
And what each one can do

The remedy each rule names for itself.

FDAMisbranding: warning letter, relabel. Warning letter, seizure, injunction.A shipment
FTCCivil penalties at $53,088 per violation (16 CFR 1.98(d)). Civil penalties per violation, orders.Your margin
AmazonListing suppression, and the policy is changeable without notice.The listing
Amazon.caListing suppression on the Canadian marketplace.The listing in Canada
MetaAd rejection, delivery throttling, account restriction.Your ads
GoogleAd disapproval, account suspension.Your ads
WalmartItem deactivation, supplier scorecard, agreement risk.The item
Health CanadaStop-sale, licence suspension. Checkable on a public register.Sales in Canada
Competition BureauAdministrative monetary penalties.
Payment processorsPayouts suspended or delayed, funds held in reserve, account suspended or terminated.Payouts and card payments
Ad Standards CanadaCouncil decision, published. Media may refuse the ad.The ad
USDACivil penalty for knowingly mislabeling.
FTC and CRTCPenalties per email.
New YorkCivil penalty of up to $500 per violation.
Mark ownersInfringement claims, marketplace removal.
The register

All 109 standards, one address each.

Every rule has a permanent page with the authority it rests on, a version pin and a line to cite it by. The whole register is machine-readable at /standards/registry.json, currently version v1.4.1. If you onboard supplement brands, you can adopt these standards as your own policy.

Disease verb10
Named condition20
Implied drug13
False regulatory10
Substantiation14
Platform policy12
Implied claim7
Structural2
Label reconciliation4
Licence scope3
Processor policy6
Origin claim2
Email law1
State law1
Nutrient content claim4

Your copy answers to all nineteen at once.

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Claims Verified

Supplement claims review. Every public claim ruled against 109 published standards, rewritten to the rules and signed by a licensed pharmacist.

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Claims Verified is a private company, not a law firm, and is not affiliated with the FDA, the FTC, Health Canada, Amazon or any platform. It provides supplement claims review. We do not test product, verify ingredient identity or potency, provide legal advice, or represent clients before any agency. Nothing on this site constitutes a guarantee of regulatory outcome.
© 2026 Claims Verified Privacy Terms Unsubscribe Reviewed by a licensed pharmacist Published from Toronto · 109 current standards · every figure recomputed from the scan databases before each deploy