CV-FR-04 · standards
Found on 139 of the 2,243 best-selling listings we have ruled, 156 times in total. That is 139 live product pages carrying this wording today.
FTC Act s.5(a), 15 U.S.C. 45(a)
“unfair or deceptive acts or practices in or affecting commerce”
Source checked 2026-08-18.
FTC Health Products Compliance Guidance (December 2022)
“health-benefit claims generally require randomised, controlled human clinical testing; this is the document Walmart's substantiation checklist is asking about”
Source checked 2026-08-18.
Competition Act, R.S.C. 1985 c. C-34, s.74.01(1)(b)
“performance claims not based on an adequate and proper test, the proof of which lies on the person making the representation; the test must precede the claim”
Source checked 2026-08-18.
Walmart Standards for Suppliers, Label and Market Products Accurately
“suppliers must support any claim they make with adequate substantiation”
Source checked 2026-08-18.
Canadian Code of Advertising Standards, clause 1(e)
“claims must be supported by competent and reliable evidence, disclosed to Ad Standards on request”
Source checked 2026-08-18.
Not a ruling. The claim may be permissible in this form, but only if the brand holds evidence meeting the cited standard. We do not hold or evaluate that evidence. Answer it in column (b).
Claims Verified, standard CV-FR-04 "clinically proven", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-FR-04/
Or put it in your own policy
Marketing copy must not use "clinically proven" or equivalent wording. See Claims Verified standard CV-FR-04 (standards v1.4.1): https://claimsverified.org/standards/CV-FR-04/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free