ENFORCEMENT 29 Sep · FDA warning letter · 22 Sep · FDA warning letter Full record →
FOR SUPPLEMENT BRANDS · US AND CANADA

Amazon and Google read your claims with AI. We read them first.

Every claim you publish, ruled against 109 published standards, with the strongest wording the rules allow and a verdict signed by a licensed pharmacist.

COVERSAmazon · your site · Meta and Google ads · emails · label · AI answers

✓ Seconds if on fileNo login, no cardOr start the full audit →Talk first? 15 minutes
Regulatory firm
4 to 6 weeks · $10,000+
Claims Verified
Minutes to rule · 5 days signed · $2,000
SCAN REPORT · REAL LISTINGStress listing · Amazon A+ content
2
Critical
3
High
4
Medium
As published · A+ content

“…has also been shown to soothe anxiety.”

Critical · names a condition · Rule CV-NC-01
Strongest wording allowed

“Promotes a sense of calm”

Risk score96
Higher risk than 365 of the 402 stress listings we scanned
What these claims put at risk
Listing suppressedAmazon, Walmart Payouts heldStripe, Square, PayPal Ad account restrictedMeta, Google Warning letterFDA, FTC, Health Canada Deal priced downRetail buyers, acquirers Old claims repeatedChatGPT, Gemini, Alexa for Shopping
✓ Re-scan after your fixesIncluded with the audit
WHY NOW

Selling today doesn't mean cleared. It means not read yet.

The machines below decide whether a supplement keeps selling, and a best-seller badge does not mean they have checked. We ruled 2,243 best-selling Amazon supplement listings across 8 categories against 109 published standards, the same reading they can do on any edit.

76%

of best-selling listings carry at least one line a platform can act on.

42%

of brands carry a Critical, the class platforms act on first.

3%

pass clean. Those are the listings with nothing for a machine to switch off.

FDA and FTC

Write the rules. The FDA publishes its warning letters. The FTC penalty is $53,088 per violation (16 CFR 1.98(d)).

Amazon

Its “automated technology and artificial intelligence (AI)” are “scanning billions of attempted changes to product detail pages daily”.

Meta and Google

Google says it “stopped over 99% of policy-violating ads before they ran in 2025”. Both can reject ads and restrict the account.

Stripe and processors

Payment processors restrict supplement merchants over health claims, reviews and offer terms, and can hold payouts while they look.

Retail buyers

Walmart tells suppliers to “support any claims you make” with adequate substantiation.

AI assistants

Shoppers ask ChatGPT, Claude, Gemini, Perplexity, Grok and Amazon’s Alexa for Shopping (formerly Rufus) before they buy. Your audit records what all six say about you.

WHAT A FLAG COSTS

A flag doesn’t fine you. It switches off your sales.

It arrives as a listing that stops selling, a payout that doesn't land, an ad account that won't spend. The trigger is one sentence, and a sentence is the cheapest thing you will ever fix.

REVENUE CAN STOP
The listing goes down

A suppressed listing earns nothing while it is down. The way back is an appeal.

CASH HELD
The payout doesn’t land

A processor review can put a reserve on revenue you already collected.

TRAFFIC OFF
The ads stop

Google’s strikes apply to the account, not the ad. An account on hold runs no ads.

SALE LOST
The shopper hears the old claim

AI assistants answer from copy you may already have changed.

VALUE CUT
The exit is priced down

An acquirer prices what it can’t verify. A signed file is the difference.

START WHERE YOU ARE

Which one is you?

A listing suppressed, and Amazon won’t say which line

We name the line, and hand you the file for the appeal.

Every title, bullet, A+ panel and backend keyword ruled against Amazon’s policy and the FDA and FTC rules behind it. Every failing line comes back rewritten, so the listing keeps its selling point.

Check my listing freeThen $650 for up to 3 listings
The exact line that can pull the listing, quoted
A rewrite that keeps the selling point
Your risk rank against the best sellers in your category
A signed file for the appeal, ready before you need it

Every line read in minutes. Signed in five days.

Our AI rules every phrase you publish against 109 published standards in minutes, finds what fails and what you could be saying instead. A licensed pharmacist checks every ruling before it reaches you.

Pull a listing apart →

Stay listed and keep the sale. In 30 seconds: how we read every claim before Amazon’s and Google’s AI can, rule it against published standards, and hand back the strongest wording the rules allow. No sound.
Amazon listing + A+
Product pages
Meta + Google ads
Email flows
Search + SEO copy
Label + carton
Creator briefs
AI assistant answers
Claims Verified
The engine109 STANDARDS · 19 RULEBOOKSPHARMACIST-SIGNED
✓The rulingsCritical to Low, rule quoted
✓The strongest wordingReady to publish
✓The signatureLicensed pharmacist, dated
✓Your claims recordProof for appeals and buyers
DAY 0Send your copyLinks or files. No call, no onboarding. About 10 minutes of your time.
MINUTESAI ruling engineEvery sentence read against 109 published standards, nothing sampled. What fails is rewritten to the strongest wording the standard allows. What’s allowed gets pushed as far as the rules go.
DAY 5Pharmacist signsAI reads every line. A licensed pharmacist reviews every finding and signs. A signed, dated file for anyone who asks.
WHAT YOUR BUSINESS GETS
Stay listed, running and paidThe claims Amazon, Meta, Google and Stripe bar, fixed first
Say more, not lessEvery rewrite goes to the strongest claim allowed
Proof on demandA signed file for appeals, processors, buyers and acquirers
Know where you standYour risk rank in your category, from our own database
A fraction of the firm fee$2,000 in 5 days, not $10,000+ and weeks
Stay ahead of changesA free re-scan, then monthly checks and rule alerts
Read a complete sample report

109 published rules, from the 19 rulebooks that can stop your sales.

The rules the platforms and regulators already enforce, written down and applied the same way to every brand. Read every standard.

109

rules in the Claims Verified Standard, v1.4.1

Read every rule →
Platforms and processorsPolicy
Amazon
Meta
Google
Walmart
Stripe
Square
PayPal
Regulators and codesLaw
FDAFTCHealth CanadaCompetition BureauAd Standards Canada

The database behind every rank, with every source, is on the research page. Logos and names identify whose published rules we read. We are not affiliated with, partnered with or endorsed by any of these organizations. A standard can draw on more than one rulebook, so the counts per rulebook add up to more than 109.

HOW OUR AI RULES

AI does the reading. People answer for the verdict.

How a ruling is made
  1. 01Every sentence is readTitle, bullets, A+, site, ads, emails and label. Nothing is sampled.
  2. 02Matched to a published standardEach claim is tested against the 109 rules, and every finding quotes your copy word for word.
  3. 03Severity scoredCritical to Low, by who can act on it: Amazon, Meta, a processor, the FDA or the FTC.
  4. 04A pharmacist reviews and signsAI reads every line. A licensed pharmacist reviews every finding and every replacement line, and signs.
What it never does
We never report youWe are not a regulator. Findings go to you alone. The one exception is a serious health risk, which the reviewer’s duty covers.
Never rules without a sourceEvery finding names the standard and the rule behind it.
Never publishes for youYou decide what changes. Nothing goes live without you.
Never has the last wordDisagree with a finding and we take it to the reviewer, who can revise it.
WHO SIGNS
A licensed pharmacistReviews every finding · signs every file
Name and licence number on every signed file you receive, checkable on the register
Checkable by you, Amazon, a processor or a buyer
Kept off the website. Name and licence are on every signed file
WHERE WE ARE
Based in TorontoUS mail in New York · a person answers every email
How to verify usCorrections and withdrawn findingsWhat this does not tell you
YOUR CLAIMS DASHBOARD

Your file, live. Ask about any claim before you publish it.

Your signed report, every fix and its history in one place. Ask about new copy anytime and get a ruling within minutes. Send any answer to the pharmacist to sign.

Your brandStress support · 3 SKUs ⌕Ask about a claim… Monitoring live Sample data
RISK SCORE
79 → 18−61
After fixes, re-scan Day 9
FINDINGS FIXED
6 / 786%
1 Medium open: Non-GMO proof
CATEGORY RANK
7 → 268+261
Of 384 stress listings
AI ANSWERS
4 / 62 flagged
Sources traced for both
WORKSPACE
Signed by a licensed pharmacistEvery audit finding on this dashboard is reviewed and signed by the pharmacist, with the date.
You asked
“Can we say our formula balances cortisol?”
HighImplied drug claim · Rule CV-ID-08

Not as written. “Balance” implies correcting a pathological imbalance, which reads as a drug claim.

Rule source: 21 CFR 101.93(g), FDA criteria for disease claims · see the standard

Three compliant options
Safest
“Helps the body adapt to occasional stress”
Listing · Label† · Site · Ads · Email
Balanced
“Promotes a sense of calm and helps the body adapt to occasional stress”
Listing · Label† · Site · Ads · Email
Strongest allowed
“Supports healthy cortisol levels already within the normal range”
Listing · Label† · Site · Ads · Email
† with the FDA disclaimer · Instant answer, reviewed by the pharmacist on requestRequest review

A simplified preview with sample data. Every product has its own view, and we email you the moment anything changes. Open the full demo → How monitoring keeps it current →

Forty seconds: every risky line found in minutes, the strongest wording the standard allows with the keyword kept, the signed report, your rank in your category, what AI assistants tell shoppers about you, and what changed since you last looked. No sound. Sample data. Every ruling is dated in our daily public record. Click around the demo yourself.
THREE PLANS · ONE STANDARD

Three ways to keep selling. One standard behind all of them.

FULL AUDIT

Everything you publish, ruled and signed.

Up to 10 products, every channel: Amazon listing, site, ads, email flows, label, creator briefs and what AI assistants say about you, against all 109 standards. Over 10 products is scoped.

$2,000
Flat · $500 to start
5 days
Business days to the signed file
Request the audit →
Every claim ruled

Critical to Low, with the rule quoted

The strongest wording allowed

For every line that fails

AI answers, tested

What six assistants tell shoppers

Your category rank

Before and after the fixes

LISTING CLEAN · LAUNCH CLEAN

Up to three listings or products, fixed and signed.

Live listings as Listing Clean. Drafts before launch as Launch Clean. The same review, the same price, with your FDA structure/function notice drafted.

$650
Flat · up to 3 products
30 days
To count the full $650 toward the audit
Start Listing Clean →
Every line rewritten to the standard

Paste-ready, re-ruled before you see it

Label before print

Disclaimer placement and printed claims

A re-check once live

We re-scan after your fixes go up

Monitoring included

The first month, free

MONITORING

One new ad can bring back a claim you just paid to remove.

For Listing Clean and audit clients. We re-scan everything reviewed every month and alert you within 48 hours of a new Critical. The Mark licence and the 12-month fix-and-appeal backstop continue while monitoring is active.

$250
Per month · up to 5 products
$750
Per month · up to 25 products
See monitoring →
Drift alerts

Anything that moves from what was cleared

Rule changes

When a standard you rely on changes

Ask about a claim

New copy ruled in minutes

Keeps the Mark live

Monitoring is a condition of the seal

OUR COMMITMENTS · THE TERMS BEHIND EVERY PLAN
$500 to start

The balance only when the signed file is in your hands.

One flat fee

The price never moves with what we find. Finding more can’t cost you more.

The file the sample shows

Judge it against the public sample. If it falls short, don’t pay the balance.

30 days of revisions

Challenge any finding for 30 days. We take it to the pharmacist who signed it.

12-month backstop

If a platform flags a line we cleared, we fix it and back your appeal, free.

Already decided? Pay the deposit, we start next business dayOr pay for Listing CleanSee the client dashboard, with sample data

Before you ask

Why spend on claims when we need growth?

Because growth runs on listings and ads that stay up. Paid acquisition runs through copy a machine approves before any customer sees it, and under Google’s strike system strikes apply to the account, not the ad: an account on hold cannot run any ads. A suppressed listing earns nothing while it is down and can take the ranking and review history you paid months to build with it. And the rewrites go the other way from what brands expect: every failing line comes back as the strongest wording the rules allow, plus an approved claim list your agency and creators can write from without a legal round trip. Most brands sit in one of two bad positions, over-claiming and exposed, or self-censoring into copy that does not sell. The defensible middle is the one that does both jobs.

My listing has been live for years and nothing has happened. Why fix it now?

Because live and unflagged doesn't mean cleared. It means no machine has acted yet. The machines that flag claims keep getting better. Amazon says its AI scans billions of product page changes a day, so the next price, image or bullet edit gets the page read again, and Google reviews every ad at submission. When a claim is flagged, the audit is the file you hand over: every claim quoted and dated, the rule it runs into, the rewrite the standard allows, and a licensed pharmacist’s signature. The same file answers a processor review, an ad appeal or a retailer asking for substantiation.

What if I pay and still get flagged?

We fix it and back your appeal, at no charge. For 12 months after your file is signed, Listing Clean or the full audit, if Amazon, Meta, Google, Walmart or a payment processor flags a line we cleared, we rewrite it within 2 business days and give you a signed statement of our ruling for your appeal. The promise continues for as long as monitoring stays active. It does not cover copy changed after the file is signed or claims we flagged that you kept. The platform decides the appeal. You walk into it with our signed ruling behind you.

Who sees my findings?

You do, and no one else. We are not a regulator and we don’t report your copy to anyone. The only exception is a serious risk to health, which the reviewer’s professional duty covers. You hear from us first. The exposure is already sitting in your live copy. The audit shows you exactly where, before a platform’s AI finds it. And if Amazon’s automated review flags you anyway, you already hold the appeal file: every claim quoted, the standard cited, the rewrite the standard allows, signed.

Why not ask ChatGPT or an AI scanner?

Because nobody stands behind an AI answer. A chatbot or AI scanner usually cannot open your Amazon listing the way Amazon shows it to shoppers, so it rules the text you paste in, not the page that is live. We read the live page. No licensed person signs an AI answer. Our report is signed by a licensed pharmacist, whose name and licence appear on your signed file. A chatbot rules against rules it does not publish, so nobody can check why a line passed or failed. We rule against 109 published standards, and every finding cites the one it breaks. And an AI answer is one moment. It does not watch for changes. Monitoring re-scans everything audited every month and alerts you within 48 hours when a re-scan finds a new Critical.

Why five business days, not five minutes?

The AI pass does run in minutes. Every line you publish is ruled against the 109 published standards before a person reads it. The five business days are for the licensed pharmacist, who reviews every finding and every rewrite and signs the report. The signature is the part a platform, processor or buyer asks for, and it is the part software cannot give you. If you want the minutes version, the free check returns flagged lines in seconds for any listing we have already ruled.

More questions (16)
What happens to my copy and data?

We read your public pages from outside, read-only, the way a shopper sees them. We never change anything in your Seller Central, store or ad accounts. The AI pass sends the text of your copy to Anthropic’s API, which runs the Claude models that make the first ruling. Files you send us, like label PDFs, ad creative or email exports, go through a private upload link tied to your audit, with no account needed. They are stored on our own server in a folder for your audit only, and no public web address serves them. Your report and findings sit on a dashboard behind your own login. The rest is in our privacy policy at claimsverified.org/privacy.

Can our supplement claims get our Stripe or PayPal account frozen?

Processors publish what they will not carry, and supplement marketing is on the list. Stripe’s prohibited businesses include nutraceuticals that “make harmful claims”, businesses that make outrageous claims or use fake testimonials, and trials with hidden pricing. Square’s terms name suspended payouts and reserves as what it can do. Since standards v1.3 we rule your copy against those published rules too, so the file answers a processor’s question in one attachment: who reviewed your claims, against what, and when. The processor makes the call. You answer with evidence instead of a scramble.

What if you find nothing?

You pay the same fee and you get that in writing: a signed, dated pass on letterhead that cites the standards applied. That is the version your competitors cannot produce, and it is why the fee never moves with the verdict.

What does the signed file give me that the free findings do not?

What Amazon, a processor or a buyer asks for when money is on the line: a dated file listing every claim, the standard it has to meet and the strongest wording the rules allow, signed by a licensed pharmacist. Notes you wrote about your own copy do not answer them. The document is the product. The free findings show you the quality of the work before you buy it.

What if I disagree with a finding?

Tell us. We take it to the pharmacist who signed it, who can go through the reasoning with us, and if you have substantiation we have not seen, the rating changes. Revisions within thirty days of delivery are included.

What if you get something wrong?

We publish our corrections. Every finding we have withdrawn or amended is listed at claimsverified.org/corrections with the date and the reason, including mistakes nobody outside the company would have seen. Disputes work as in the question above, and revisions within thirty days of delivery are included.

Do I have to change everything you flag?

No. You decide, and the severity rating makes the decision fast. Critical findings are the lines that can stop a listing or an ad, draw warning letters, and get caught first by the platforms’ AI. Fix those first. Schedule the rest, or keep them knowingly with a signed file that shows you made the call on the record.

Is this legal advice?

No. We review your marketing language line by line against the published rules, and we do not represent you before any agency. What you get is the file counsel would otherwise bill you to build. You can hand the report straight to your lawyer, which is usually cheaper than having counsel produce it.

Do you rule on US law?

Yes. Most of the work is US law. Every standard we apply is drawn from the published rule that governs the surface: FDA structure/function rules and the FTC substantiation standard for the US market, Amazon and Meta policy for the platforms, and Health Canada rules only where a brand sells into Canada. Your file cites the US rule by name, which is what an Amazon reviewer, a processor or a US buyer reads.

Can we say "pharmacist approved" once we pass?

No, on any of our services, and a brand that says it would be making exactly the kind of claim we are paid to find. Our reviewer reads the wording of your marketing against published rules and never evaluates the product, the formulation or the evidence behind it, so they cannot approve it. What you can say, and it is stronger: "marketing claims reviewed by a licensed pharmacist". Your verification page states exactly what the mark means, which is the version a retailer will actually read.

Can we license the seal without the audit?

No, and that is the point. The seal is issued only to brands that pass, it is never sold, it comes with monitoring at no licence fee, and it is revoked if the copy behind it stops passing. That is what makes it worth showing a retailer. A pass also creates your verification page and directory entry, the public record that answers “is this brand legit?”

We haven’t launched yet, is this for us?

Especially. Before you publish, up to three products are $650 as Launch Clean: listing copy, label text and the first ad set, rewritten to the rules in five business days, with your FDA structure/function notice drafted for you to sign and file. A claim changed while it is still a draft costs a text edit. The same claim changed after Amazon’s AI flags it costs a suppression and often a reprint.

Do you review skincare or other products?

Yes. Skincare, topicals, foods and pet products fail the same way supplements do: “repairs” and “stimulates cell renewal” are drug claims under FDA rules. The review is identical and the price is the same $2,000.

We’re an agency, can we offer this to clients?

Yes, and your clients get a signed file while you keep the relationship. Agencies, copywriters and manufacturers can run our audit under their own name with the client. You present the findings. We hold the signature and the methodology, which is what makes the file stand up when Amazon or a buyer asks who reviewed it. Volume terms are quoted on scope. The pharmacist’s signature stays on every file and is never white-labelled away.

Do you also do SEO or marketing?

No, and that is exactly why our file carries weight. We are the independent reviewer. We never sell growth services to the brands we grade, and that separation is what makes the seal and the signed file worth showing anyone. What the audit does for growth: rewrites that keep your keywords, and rank-safe copy on every channel. Ranking work stays with your agency.

What do you need from me to start?

An ASIN or product URL, and access to whichever ad accounts and email flows you want in scope. About ten minutes. No call unless you want one.

Still have a question?15 minutes with our team. Bring a listing and we'll look at it together. Book 15 minutes →

Start your audit

Four fields. Scope in writing by the next business day.

Start with one Amazon listing or your website. Labels, ads, emails and backend keywords come later through one private upload link. No call needed.

What happens next

  1. Today A receipt lands in your inboxThe moment you send this, so you know it arrived.
  2. Next business day Scope in writingWhat we review, the fee and your exact delivery date.
  3. Your reply You reply CONFIRM and pay the $500 depositThe deposit counts toward the $2,000 fee. We start the next business day. You pay $650 by the link in the scope emailPayment is the confirmation. We start the next business day. You pick the option that fitsThe scope email recommends one, with the fee and dates for each.
  4. 5 business days Signed file delivered. $1,500 balance due. Signed file delivered Every claim ruled, every fix written, signed by a licensed pharmacist. Delivered five business days after you confirm.

What we review, and what we don’t

We review marketing claims against 109 standards in 19 published rulebooks. In the US: FDA structure/function rules and FTC substantiation standards. In Canada: Health Canada, the Competition Bureau and Ad Standards. Platforms: Amazon and Walmart listing policy, Meta and Google advertising policy, and Stripe, Square and PayPal payment policy. Labels are checked against the brand’s own records: in the US, its label on file with the NIH, in Canada, its Health Canada licence. We do not test product, verify ingredient identity or potency, or provide legal advice. Findings are reviewed by a licensed pharmacist. The same review covers skincare, topical, food and pet-product claims on the same terms.

Request an audit

About 1 minute

The service is available in French on request. Le service est offert en français sur demande.

What you want

Monitoring, Listing Rescue, warning-letter response or diligence? Pick “Not sure yet” and say so in the scope reply.

Confidential and never shared. Every audit is ruled by AI and signed by a licensed pharmacist before delivery. If a platform flags a line we cleared, we fix it and back your appeal, free, for 12 months.

THE ENFORCEMENT WIRE · WEEKLY

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© 2026 Claims Verified Privacy Terms Unsubscribe Reviewed by a licensed pharmacist Published from Toronto · 109 current standards · every figure recomputed from the scan databases before each deploy