Every claim you publish, ruled against 109 published standards, with the strongest wording the rules allow and a verdict signed by a licensed pharmacist.
COVERSAmazon · your site · Meta and Google ads · emails · label · AI answers
Every flagged line goes to your inbox, free. Add your email on the free check.
“…has also been shown to soothe anxiety.”
“Promotes a sense of calm”
The machines below decide whether a supplement keeps selling, and a best-seller badge does not mean they have checked. We ruled 2,243 best-selling Amazon supplement listings across 8 categories against 109 published standards, the same reading they can do on any edit.
of best-selling listings carry at least one line a platform can act on.
of brands carry a Critical, the class platforms act on first.
pass clean. Those are the listings with nothing for a machine to switch off.
Write the rules. The FDA publishes its warning letters. The FTC penalty is $53,088 per violation (16 CFR 1.98(d)).
Its “automated technology and artificial intelligence (AI)” are “scanning billions of attempted changes to product detail pages daily”.
Google says it “stopped over 99% of policy-violating ads before they ran in 2025”. Both can reject ads and restrict the account.
Payment processors restrict supplement merchants over health claims, reviews and offer terms, and can hold payouts while they look.
Walmart tells suppliers to “support any claims you make” with adequate substantiation.
Shoppers ask ChatGPT, Claude, Gemini, Perplexity, Grok and Amazon’s Alexa for Shopping (formerly Rufus) before they buy. Your audit records what all six say about you.
It arrives as a listing that stops selling, a payout that doesn't land, an ad account that won't spend. The trigger is one sentence, and a sentence is the cheapest thing you will ever fix.
A suppressed listing earns nothing while it is down. The way back is an appeal.
A processor review can put a reserve on revenue you already collected.
Google’s strikes apply to the account, not the ad. An account on hold runs no ads.
AI assistants answer from copy you may already have changed.
An acquirer prices what it can’t verify. A signed file is the difference.
Every title, bullet, A+ panel and backend keyword ruled against Amazon’s policy and the FDA and FTC rules behind it. Every failing line comes back rewritten, so the listing keeps its selling point.
The full audit reads everything you publish, including checkout, reviews and offer terms, which is where processor rules apply.
Launch Clean rules your listing, label, first ads and site while they are still drafts, so the week your ads start isn’t the week a listing goes down.
Diligence rules the target’s public claims against the same 109 standards and produces an exhibit for the deal. The target is never named as our client.
Our AI rules every phrase you publish against 109 published standards in minutes, finds what fails and what you could be saying instead. A licensed pharmacist checks every ruling before it reaches you.
The database behind every rank, with every source, is on the research page. Logos and names identify whose published rules we read. We are not affiliated with, partnered with or endorsed by any of these organizations. A standard can draw on more than one rulebook, so the counts per rulebook add up to more than 109.
Your signed report, every fix and its history in one place. Ask about new copy anytime and get a ruling within minutes. Send any answer to the pharmacist to sign.
A simplified preview with sample data. Every product has its own view, and we email you the moment anything changes. Open the full demo → How monitoring keeps it current →
Up to 10 products, every channel: Amazon listing, site, ads, email flows, label, creator briefs and what AI assistants say about you, against all 109 standards. Over 10 products is scoped.
Critical to Low, with the rule quoted
For every line that fails
What six assistants tell shoppers
Before and after the fixes
Live listings as Listing Clean. Drafts before launch as Launch Clean. The same review, the same price, with your FDA structure/function notice drafted.
Paste-ready, re-ruled before you see it
Disclaimer placement and printed claims
We re-scan after your fixes go up
The first month, free
For Listing Clean and audit clients. We re-scan everything reviewed every month and alert you within 48 hours of a new Critical. The Mark licence and the 12-month fix-and-appeal backstop continue while monitoring is active.
Anything that moves from what was cleared
When a standard you rely on changes
New copy ruled in minutes
Monitoring is a condition of the seal
The balance only when the signed file is in your hands.
The price never moves with what we find. Finding more can’t cost you more.
Judge it against the public sample. If it falls short, don’t pay the balance.
Challenge any finding for 30 days. We take it to the pharmacist who signed it.
If a platform flags a line we cleared, we fix it and back your appeal, free.
Because growth runs on listings and ads that stay up. Paid acquisition runs through copy a machine approves before any customer sees it, and under Google’s strike system strikes apply to the account, not the ad: an account on hold cannot run any ads. A suppressed listing earns nothing while it is down and can take the ranking and review history you paid months to build with it. And the rewrites go the other way from what brands expect: every failing line comes back as the strongest wording the rules allow, plus an approved claim list your agency and creators can write from without a legal round trip. Most brands sit in one of two bad positions, over-claiming and exposed, or self-censoring into copy that does not sell. The defensible middle is the one that does both jobs.
Because live and unflagged doesn't mean cleared. It means no machine has acted yet. The machines that flag claims keep getting better. Amazon says its AI scans billions of product page changes a day, so the next price, image or bullet edit gets the page read again, and Google reviews every ad at submission. When a claim is flagged, the audit is the file you hand over: every claim quoted and dated, the rule it runs into, the rewrite the standard allows, and a licensed pharmacist’s signature. The same file answers a processor review, an ad appeal or a retailer asking for substantiation.
We fix it and back your appeal, at no charge. For 12 months after your file is signed, Listing Clean or the full audit, if Amazon, Meta, Google, Walmart or a payment processor flags a line we cleared, we rewrite it within 2 business days and give you a signed statement of our ruling for your appeal. The promise continues for as long as monitoring stays active. It does not cover copy changed after the file is signed or claims we flagged that you kept. The platform decides the appeal. You walk into it with our signed ruling behind you.
You do, and no one else. We are not a regulator and we don’t report your copy to anyone. The only exception is a serious risk to health, which the reviewer’s professional duty covers. You hear from us first. The exposure is already sitting in your live copy. The audit shows you exactly where, before a platform’s AI finds it. And if Amazon’s automated review flags you anyway, you already hold the appeal file: every claim quoted, the standard cited, the rewrite the standard allows, signed.
Because nobody stands behind an AI answer. A chatbot or AI scanner usually cannot open your Amazon listing the way Amazon shows it to shoppers, so it rules the text you paste in, not the page that is live. We read the live page. No licensed person signs an AI answer. Our report is signed by a licensed pharmacist, whose name and licence appear on your signed file. A chatbot rules against rules it does not publish, so nobody can check why a line passed or failed. We rule against 109 published standards, and every finding cites the one it breaks. And an AI answer is one moment. It does not watch for changes. Monitoring re-scans everything audited every month and alerts you within 48 hours when a re-scan finds a new Critical.
The AI pass does run in minutes. Every line you publish is ruled against the 109 published standards before a person reads it. The five business days are for the licensed pharmacist, who reviews every finding and every rewrite and signs the report. The signature is the part a platform, processor or buyer asks for, and it is the part software cannot give you. If you want the minutes version, the free check returns flagged lines in seconds for any listing we have already ruled.
We read your public pages from outside, read-only, the way a shopper sees them. We never change anything in your Seller Central, store or ad accounts. The AI pass sends the text of your copy to Anthropic’s API, which runs the Claude models that make the first ruling. Files you send us, like label PDFs, ad creative or email exports, go through a private upload link tied to your audit, with no account needed. They are stored on our own server in a folder for your audit only, and no public web address serves them. Your report and findings sit on a dashboard behind your own login. The rest is in our privacy policy at claimsverified.org/privacy.
Processors publish what they will not carry, and supplement marketing is on the list. Stripe’s prohibited businesses include nutraceuticals that “make harmful claims”, businesses that make outrageous claims or use fake testimonials, and trials with hidden pricing. Square’s terms name suspended payouts and reserves as what it can do. Since standards v1.3 we rule your copy against those published rules too, so the file answers a processor’s question in one attachment: who reviewed your claims, against what, and when. The processor makes the call. You answer with evidence instead of a scramble.
You pay the same fee and you get that in writing: a signed, dated pass on letterhead that cites the standards applied. That is the version your competitors cannot produce, and it is why the fee never moves with the verdict.
What Amazon, a processor or a buyer asks for when money is on the line: a dated file listing every claim, the standard it has to meet and the strongest wording the rules allow, signed by a licensed pharmacist. Notes you wrote about your own copy do not answer them. The document is the product. The free findings show you the quality of the work before you buy it.
Tell us. We take it to the pharmacist who signed it, who can go through the reasoning with us, and if you have substantiation we have not seen, the rating changes. Revisions within thirty days of delivery are included.
We publish our corrections. Every finding we have withdrawn or amended is listed at claimsverified.org/corrections with the date and the reason, including mistakes nobody outside the company would have seen. Disputes work as in the question above, and revisions within thirty days of delivery are included.
No. You decide, and the severity rating makes the decision fast. Critical findings are the lines that can stop a listing or an ad, draw warning letters, and get caught first by the platforms’ AI. Fix those first. Schedule the rest, or keep them knowingly with a signed file that shows you made the call on the record.
No. We review your marketing language line by line against the published rules, and we do not represent you before any agency. What you get is the file counsel would otherwise bill you to build. You can hand the report straight to your lawyer, which is usually cheaper than having counsel produce it.
Yes. Most of the work is US law. Every standard we apply is drawn from the published rule that governs the surface: FDA structure/function rules and the FTC substantiation standard for the US market, Amazon and Meta policy for the platforms, and Health Canada rules only where a brand sells into Canada. Your file cites the US rule by name, which is what an Amazon reviewer, a processor or a US buyer reads.
No, on any of our services, and a brand that says it would be making exactly the kind of claim we are paid to find. Our reviewer reads the wording of your marketing against published rules and never evaluates the product, the formulation or the evidence behind it, so they cannot approve it. What you can say, and it is stronger: "marketing claims reviewed by a licensed pharmacist". Your verification page states exactly what the mark means, which is the version a retailer will actually read.
No, and that is the point. The seal is issued only to brands that pass, it is never sold, it comes with monitoring at no licence fee, and it is revoked if the copy behind it stops passing. That is what makes it worth showing a retailer. A pass also creates your verification page and directory entry, the public record that answers “is this brand legit?”
Especially. Before you publish, up to three products are $650 as Launch Clean: listing copy, label text and the first ad set, rewritten to the rules in five business days, with your FDA structure/function notice drafted for you to sign and file. A claim changed while it is still a draft costs a text edit. The same claim changed after Amazon’s AI flags it costs a suppression and often a reprint.
Yes. Skincare, topicals, foods and pet products fail the same way supplements do: “repairs” and “stimulates cell renewal” are drug claims under FDA rules. The review is identical and the price is the same $2,000.
Yes, and your clients get a signed file while you keep the relationship. Agencies, copywriters and manufacturers can run our audit under their own name with the client. You present the findings. We hold the signature and the methodology, which is what makes the file stand up when Amazon or a buyer asks who reviewed it. Volume terms are quoted on scope. The pharmacist’s signature stays on every file and is never white-labelled away.
No, and that is exactly why our file carries weight. We are the independent reviewer. We never sell growth services to the brands we grade, and that separation is what makes the seal and the signed file worth showing anyone. What the audit does for growth: rewrites that keep your keywords, and rank-safe copy on every channel. Ranking work stays with your agency.
An ASIN or product URL, and access to whichever ad accounts and email flows you want in scope. About ten minutes. No call unless you want one.
Start your audit
Start with one Amazon listing or your website. Labels, ads, emails and backend keywords come later through one private upload link. No call needed.
We review marketing claims against 109 standards in 19 published rulebooks. In the US: FDA structure/function rules and FTC substantiation standards. In Canada: Health Canada, the Competition Bureau and Ad Standards. Platforms: Amazon and Walmart listing policy, Meta and Google advertising policy, and Stripe, Square and PayPal payment policy. Labels are checked against the brand’s own records: in the US, its label on file with the NIH, in Canada, its Health Canada licence. We do not test product, verify ingredient identity or potency, or provide legal advice. Findings are reviewed by a licensed pharmacist. The same review covers skincare, topical, food and pet-product claims on the same terms.
Every FDA, FTC and platform action on supplement claims, with the line that triggered it. One email a week, read in two minutes.
You are on the list for the weekly enforcement wire.
Supplement claims review. Every public claim ruled against 109 published standards, rewritten to the rules and signed by a licensed pharmacist.