CV-SB-09 · standards
No agency definition of 'natural' exists for supplements. The exposure is deception under FTC Act s.5 where any synthetic or processed component is present, not failure of a defined standard.
Found on 176 of the 2,243 best-selling listings we have ruled, 191 times in total. That is 176 live product pages carrying this wording today.
FTC Act s.5(a), 15 U.S.C. 45(a)
“unfair or deceptive acts or practices in or affecting commerce”
Source checked 2026-08-18.
An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.
Claims Verified, standard CV-SB-09 "all-natural", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-SB-09/
Or put it in your own policy
Marketing copy must not use "all-natural" or equivalent wording. See Claims Verified standard CV-SB-09 (standards v1.4.1): https://claimsverified.org/standards/CV-SB-09/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
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