CV-PP-08 · standards
Dual. Amazon enforces it as a contract term within hours; FDA reaches the same copy as a disease claim. The Amazon citation is why it gets fixed this week.
Found on 94 of the 2,243 best-selling listings we have ruled, 118 times in total. That is 94 live product pages carrying this wording today.
Amazon Seller Central, Dietary Supplements policy
“prohibited claims in listing content including title, bullets, description and search terms”
Source checked 2026-08-18.
FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
“definition of 'drug': articles intended for use in the diagnosis, cure, mitigation, treatment, or prevention of disease”
Source checked 2026-08-18.
“the criteria by which FDA determines that a statement is a disease claim rather than a structure/function claim”
Source checked 2026-08-18.
An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.
Claims Verified, standard CV-PP-08 "Disease keyword in Amazon title/bullets", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-PP-08/
Or put it in your own policy
Marketing copy must not use "Disease keyword in Amazon title/bullets" or equivalent wording. See Claims Verified standard CV-PP-08 (standards v1.4.1): https://claimsverified.org/standards/CV-PP-08/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free