Claim rulingsNamed condition
No. “Lowers cholesterol” is a treatment claim for a diagnosed condition. The compliant version is “helps maintain cholesterol levels already within the normal range”, and dropping that qualifier is what breaks it.
Why it fails
Hyperlipidemia treatment claim.
We file this under named condition and rate it critical. It is enforced by FDA, FTC, Amazon, Meta, which matters because a single phrase can fail in more than one place at once: a listing suppression, an ad-account review and a warning letter are three different consequences of the same sentence.
What to say instead
This is the rewrite an audit ships for this phrase: the strongest wording the standard allows, in the words we would hand you.
The rewrite the standard allows
'Helps maintain cholesterol levels already within the normal range'
Claims that hold in its place
The qualifier is what makes it legal. Do not drop it.
Every structure/function claim on this page still needs the FDA disclaimer wherever it appears. That requirement has its own ruling.
Run one ASIN through the free check. You get the severity counts on your own copy, ruled against all 109 standards, with no sales call attached.
Nearby rulings
Cite usThis ruling is free to quote. Credit “Claims Verified” and link here. It is regulatory review of marketing language, not legal advice.
audit@claimsverified.org →Say the most the rules allow. Then keep selling it, everywhere, at any spend.
Clean copy can run on every channel at once with nothing for a machine to switch off, so you can push budget knowing what a reviewer can find. And it is the brand a careful shopper can believe.