The register CV-M-1
Every brand licensed to display the Claims Verified Mark appears here, with what was reviewed, the date, who signed it, and whether the licence still stands. Suspensions and revocations appear on the same page as the licence they ended, permanently.
Licence current. The entry lists the assets reviewed, the date and the pharmacist who signed.
A monthly re-scan was missed or failed, or a claim was added after review. The brand has 60 days to correct.
The Mark was shown on something never reviewed. The entry stays up, saying so.
The register
The standard is published and the licence is written, and nobody has completed a review and been licensed under it. When that changes this list fills in, and not before. If a brand shows you a Claims Verified seal and does not appear here, it is not one of ours, and we would like to know: audit@claimsverified.org.
What the Mark is and how a brand earns a licence is on The Mark.
Examples: not real brands, not part of the register
Three invented brands, showing the three states a licence can be in. None of them exists, none has been reviewed, and none appears in the register above. They are here so a partner can see the format before there is a real entry to point at.
Reading the register
Disclosure. Claims Verified also writes the rewrites a brand adopts, each ruled against the same published standards. Where a line failed, the wording on a reviewed asset may be ours. The Mark says the marketing claims were reviewed against the Claims Verified Standard v1.4.1. It does not say they are proven true. The criteria in full.
Say the most the rules allow. Then keep selling it, everywhere, at any spend.
Clean copy can run on every channel at once with nothing for a machine to switch off, so you can push budget knowing what a reviewer can find. And it is the brand a careful shopper can believe.