Every listing here is ruled phrase by phrase against the full standards list in force at its scan. Rulings, not scraped copy. This is the benchmark your audit ranks you against.
Our database holds 250,000+ product records from four sources: Health Canada’s Licensed Natural Health Products Database, the NIH Dietary Supplement Label Database, 159 brand websites and 13,000+ Amazon best sellers. Fail rates and ranks count only listings we have ruled.
If your listing uses one of these, you are not being original, you are being counted.
Brand counts are distinct brands, among the 793 ruled, that carry the phrase or a direct variant.
Unsubstantiated claims now carry $53,088 per violation.
Plaintiffs’ firms mine listings. The phrase that fails an FDA standard is the exhibit.
Trade press reported Amazon began requiring detail-page content to align with the Supplement Facts panel, enforced automatically. Amazon has not published the policy.
Scorecards: Gut and digestion · Sports · Stress · Immune · Cognitive · Sleep · Joint · Energy. All eight together: the state of supplement claims. The category index as data: risk index.
Supplement claims review. Every public claim ruled against 109 published standards, rewritten to the rules and signed by a licensed pharmacist.