HOW IT WORKS

Keep the copy that sells. Lose the lines that can shut it off.

Every public claim your brand makes, read three times, rewritten so every failing line still sells, and signed by a licensed pharmacist in five business days.

A suppressed listing earns nothing while it is down. Set $2,000 against one week of sales on yours. Nothing needed from you but URLs.

Start my audit See a real finding first
The audit$2,000 flat
Up to 10 products · five business days · $500 to start, the rest on delivery
If a platform flags a line we cleared, we fix it and back your appeal, free, for 12 months.
01 The fileEvery claim, 3 passes
02 The standards109, drawn from nineteen rulebooks
03 The AI sweep244,000+ phrase checks · minutes, not weeks
04 The sign-offLicensed pharmacist · every verdict signed
Verdict signedDelivered day 5
Pull it apart

Every claim, on every surface, ruled before the platforms do.

Watch one brand's lines get read, flagged, reworded to the strongest the standard allows, signed and recorded, then watched weekly on monitoring. See what each step protects: the listing, the ads, the payouts and your rank.

An illustrative sleep supplement bottle at the centre of six surfaces where its claims live, every line marked green after review, and a category rank bar moved from among the riskiest to among the cleanest in its category.
Illustrative · fictional brand
Your rank against the best-sellers in your category, before and after.

Ruled. Signed. Still selling.

We review the marketing claims, not the formulation.

Check one listing free
0:35 / 0:35

Drag to turn it. Illustrative brand.

  1. 1CriticalCV-NC-12 · treats insomnia
    Treats insomnia, naturally.

    Insomnia is a named sleep disorder, so the line reads as a drug claim. Source: Marketplace listing, bullet 2.

    Who can act on itAmazon can suppress the listing. It earns nothing until fixed.
    Strongest wording the standard allowsSupports restful sleep.
  2. 2HighCV-FR-04 · clinically proven
    Clinically proven deep sleep.

    Proven is an absolute. It needs strong evidence on the finished product. Source: Product page, headline.

    Who can act on itA processor can hold payouts; the FDA can send a letter.
    Strongest wording the standard allowsFormulated with clinically studied ingredients.
  3. 3CriticalCV-NC-01 · treats anxiety / for anxiety
    Calms anxiety so you can drift off.

    Anxiety is a recognised disease. Naming it creates a drug claim. Source: Social ad, primary text.

    Who can act on itMeta and Google can reject the ad and restrict the account.
    Strongest wording the standard allowsPromotes relaxation before bedtime.
  4. 4HighCV-SB-03 · works in [X] days
    A week later, caught by monitoring
    Deep sleep that works in 3 days.

    A time-to-result claim needs trial data on the finished product. Source: A+ content block, module 2.

    Who can act on itAmazon can pull the A+ content and suppress the listing.
    Strongest wording the standard allowsHelps you fall asleep faster.

Ruled. Signed. Still selling.

We review the marketing claims, not the formulation.

Check one listing free
Claims are a revenue line, not a legal line

What one bad line can cost you.

The audit is five days of reading. What it is bought for is everything below, none of which arrives as a fine.

The listing goes down

A suppressed ASIN earns nothing while it is down, and the way back is an appeal built from evidence you either have or do not.

The money you earned is held

A processor review puts a reserve on the account. The revenue is yours and you still cannot spend it, and the reviewer wants documentation, not an explanation.

Acquisition stops

A restricted ad account can end paid traffic the day it happens. Google’s strikes apply to the account, not the ad: an account on hold cannot run any ads.

The exit is priced down

Claim exposure is a diligence line. An acquirer prices what it cannot verify, and a signed file is the difference between a discount and a clean close.

The other direction
Say more, legally

Every failing line comes back rewritten to keep the promise that sells. The point is rarely to say less.

An approved list to write from

The claims that passed, in writing, so the next campaign does not reopen what the audit closed.

Your rank in your category

The one number that tells you whether this is urgent for you or merely tidy.

Remove what takes revenue away. Keep every line that earns it.

Who asks

Four gatekeepers decide whether you get paid.

The FDA, the FTC and Health Canada write the rules. Every gatekeeper reads them. Enforcement arrives late, and in public. We apply the same rules first, in private, on your side.

The platforms now read claims with AI, and the machines keep getting better. Amazon’s 2025 Trustworthy Shopping report describes AI scanning billions of attempted changes to product detail pages daily. Google says it stopped over 99% of policy-violating ads before they ran in 2025, with Gemini-powered tools. Amazon’s shopping assistant, renamed from Rufus to Alexa for Shopping in May 2026, answers shoppers from your listing details. Never flagged doesn’t mean cleared. It means no machine has acted yet.

FDA, FTC, Health Canada and platform policy→ One signed file
MarketplacesAmazon · Walmart · TikTok Shop
Ad platformsMeta · Google · TikTok. Google strikes apply to the account: an account on hold cannot run any ads.
Payment processorsStripe · your acquiring bank
Retail buyersVendor questionnaires · category buyers
Claim territory

The strongest thing you are legally allowed to say is usually not what you are saying.

Most brands hedge into language so soft it converts nothing. A minority overreach into claims that draw enforcement. The permitted middle is wider than either group assumes, and it is where the revenue is.

What you say now
“Supports wellness.”
“Made with quality ingredients.”
“May help you relax.”
“A gentle formula.”
Converts poorly · no enforcement risk
What you may say · permitted
“Helps maintain healthy sleep cycles and supports a normal stress response.”
“Third-party tested for identity and potency in an ISO 17025 laboratory.”
“Promotes relaxation before bedtime.”
“Formulated without habit-forming ingredients.”
Converts and defensible · where we put you
Competitors say · draws enforcement
“Clinically proven to cure insomnia and reduce anxiety.”
“Pharmaceutical grade. Doctor approved.”
“Balances hormones and eliminates stress.”
“Non-habit forming.”
Converts until it doesn’t · warning letter, suppression

The middle column is not defensive spend. It is claim strength you were already entitled to and were not using, applied to the copy that does your selling.

What we read

One audit, every channel your revenue runs through.

The review is external and read-only. You hand us URLs. We read every claim a regulator, platform or acquirer would.

01Amazon listing and A+

Title, bullets, A+ modules and backend keywords, every claim ruled and rewritten to survive Amazon’s automated review.

02Product pages

Claims that hold on your own site, read the way a regulator or plaintiff reads them.

03Meta and Google ads

Creative checked against Meta and Google health policies before it goes to review.

04Email flows

Welcome and cart emails too. The FTC treats them as advertising.

05Search and SEO copy

Keyword and meta copy that ranks, disease claims out.

06What AI tells shoppers

ChatGPT, Claude, Gemini, Perplexity, Grok and Amazon’s Alexa for Shopping (formerly Rufus), asked as a shopper would, plus the strongest allowed wording worth quoting.

07Packaging

Label and carton claims checked before the print run, with placement for our seal ready if you pass.

08Influencer and UGC briefs

A clear do-say list under FTC endorsement rules, so creators’ words never become your violation.

What we read, and what we never touch.

The audit is built to be safe to commission. It runs entirely on what the public can already see, and it is reported to you alone. Every audit runs under our confidentiality terms, and a mutual NDA is available to sign before you send us anything.

✓ We read: public surfaces only
  • Your live listing, A+ content and product pages
  • Published ad creative and landing pages
  • Email flows you forward to us
  • What AI assistants answer when asked about your brand
✕ We never touch
  • Seller Central or any account login
  • Customer data, order data or analytics
  • Your formulation or supplier documents
  • Disclosure to any platform or regulator, unless the law requires it
The three passes

Why it costs $2,000, not a regulatory-firm fee.

A fixed rulebook and a machine sweep do the reading. A pharmacist signs the result. Nothing is sampled, and no finding ships until that signature is on it.

PASS 1
The standards
109, drawn from nineteen rulebooks

Every claim is ruled against all 109 standards, drawn from FDA structure/function rules (21 CFR 101.93 · 21 U.S.C. §343(r)(6)), FTC Act §5 substantiation, Amazon seller policy, and Meta and Google ad rules.

PASS 2
The AI sweep
The engine behind 244,000+ phrase checks

Reads your pages in minutes, not weeks. It flags named conditions, drug claims, certification claims and superlatives, and cites the published rule behind every one.

PASS 3
The sign-off
Pharmacist-in-the-loop

The engine proposes the severity and cites the rule. Every finding is reviewed and signed by a licensed pharmacist, who can change it. That signature is what you hand a retailer, a payment processor or an acquirer.

What the engine actually doesSix steps, every audit
01Reads

Every word you publish on every channel, hidden backend keywords included, plus what AI assistants tell shoppers about you. Nothing sampled.

02Splits

Your copy into individual claims, the sentence-level units the law is enforced at. Explicit and implied, testimonials included.

03Rules

Each claim against each of the 109 standards: pass, or fail with a severity, the exact rule it breaks and a rewrite at the strongest wording the standard allows, so it still sells.

04Proves

Every finding quotes your published copy word for word, with the field it came from, so you can check it against the source.

05Scores

The same violation on three channels merges into one finding. Your file gets a risk score benchmarked against every top-selling listing in your category.

06Hands off

A licensed pharmacist reviews every finding, can change any of it or send it back, and signs every file. No verdict ships unreviewed.

The rules are written down, which is why the same phrase gets the same ruling for every brand. One sentence can fail four different rules at once. The categories, sources and ruling format are on the standards page. The full rule text ships inside every report.

The severity scale

Know which line to fix first to keep the money coming.

Every finding is rated, cited and rewritten to the strongest wording the standard allows. Critical is the class that can draw warning letters and takedowns. Fix those first.

Critical
Named condition or drug claim

“Cures anxiety,” “treats insomnia.” The claims that turn a supplement into an unapproved drug and can draw FDA warning letters.

High
Unsubstantiated or certification claim

“Clinically proven,” “#1 doctor recommended.” Prove it on demand or remove it: FTC substantiation territory.

Medium
Hedged or unverifiable language

“GMP certified” with no certificate on file, softened claims that still imply outcomes. Fix in the next content cycle.

One finding, in full

Lose the claim. Keep the sale.

CriticalNamed conditionSource: Amazon A+ content
As published

“…has also been shown to soothe anxiety.”

Rewrite the standard allows

“Promotes a sense of calm and supports restful sleep.”

Ruling. “Anxiety” is a named disease state. Treating it turns the product into an unapproved drug under 21 U.S.C. §343(r)(6), a claim pattern that appears throughout published FDA warning letters to supplement brands. In your report, the rating and rewrite carry a pharmacist’s signature, not a model’s guess.

Pulled from a live scan of a stress-category listing. Every finding in your report is formatted exactly like this.
One claim, start to finish, in 25 seconds: the line our AI flags, the rule and its citation, who can act on it, and three rewrites checked again that keep the keyword and the benefit. A constructed example, with no brand. Every real ruling is dated in our daily public record.
The report, page by page

The file you hand over when a platform, processor or buyer asks.

A findings file built to be handed onward: to your copywriter to fix, to counsel to rely on, to a platform appeal or an acquirer’s data room as-is.

P.1
Cover and scope of review

What was read, when, under which rule sets, and the terms it was ruled under.

P.2
Risk score and peer position

Your risk score and where you sit against every ruled listing in your category.

P.3
Findings index

Every finding in one table: severity, family, surface, statute. Your triage list.

P.4 on
The findings

Each quoted verbatim, cited to the rule it breaches, rated, and explained in plain language.

+
Paste-ready rewrites that keep the sale

The strongest line the standard allows for every finding, written to keep the promise customers respond to.

+
AI-answer test

What six AI assistants say about your brand, flagged where they repeat your risky claims.

End
Sign-off block

The reviewing pharmacist’s signature, licence registration on file, and the seal eligibility verdict.

D.30
Re-check certificate

After your rewrites go live we re-run the scan against the same standards, included, and issue the updated score.

Read a complete sample report →See the client dashboard, with sample data →
Forty seconds: every risky line found in minutes, the strongest wording the standard allows with the keyword kept, the signed report, your rank in your category, what AI assistants tell shoppers about you, and what changed since you last looked. No sound. Sample data. Every ruling is dated in our daily public record. Click around the demo yourself.
Ask before you publish, in 15 seconds: type a line, get a verdict and three rewrites from safest to strongest allowed. An AI answer in minutes, in your client dashboard. Sample data.
The five days

URLs on day 0. A signed file on day 5.

DAY 0
Order placed

Scope confirmed in writing. We collect nothing but URLs. No scoping call required, and $500 starts it.

DAYS 1 TO 2
The sweep and the standards

The engine reads every claim across your listing, A+ content, site, ads and emails, and rules each against all 109 standards.

DAYS 3 TO 4
Pharmacist review and rewrites

The engine proposes the severity and cites the statute or policy each finding breaches. Every finding is reviewed and signed by a licensed pharmacist, who can change the severity or send a finding back. Every finding gets a paste-ready rewrite at the strongest wording the standard allows, so it keeps the promise customers respond to.

DAY 5
Signed report delivered

The complete findings file: severity-rated, statute-cited, pharmacist signed. If we find nothing Critical, we say so in writing. The balance is due on delivery.

DAY 30
Re-check, included

Once your rewrites go live, we re-run the scan against the same standards and issue the updated score, included.

$500 starts it. The rest on delivery.

Send your URLs. No scoping call required. Not ready? Check one listing free first and see a real finding on your own copy.

Start my audit Check one listing free
Claims Verified

Supplement claims review. Every public claim ruled against 109 published standards, rewritten to the rules and signed by a licensed pharmacist.

audit@claimsverified.org
Toronto · 1200 Bay St, Suite 1201
New York · 228 Park Ave S, NY 10003
Services How it works Free claims check Listing and Launch Clean Monitoring AI answers Listing Rescue and appeals Warning-letter response M&A diligence Request an audit Book a call
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Claims Verified is a private company, not a law firm, and is not affiliated with the FDA, the FTC, Health Canada, Amazon or any platform. It provides supplement claims review. We do not test product, verify ingredient identity or potency, provide legal advice, or represent clients before any agency. Nothing on this site constitutes a guarantee of regulatory outcome.
© 2026 Claims Verified Privacy Terms Unsubscribe Reviewed by a licensed pharmacist Published from Toronto · 109 current standards · every figure recomputed from the scan databases before each deploy