Press and data

The numbers are the story, and they are free to cite.

Claims Verified rules the marketing claims of top-selling supplement listings against published FDA, FTC, Health Canada, Amazon and Meta standards. Every figure below is recomputed from the scan databases before each publication and can be reproduced from the public methodology. Reproduce any of it with attribution to Claims Verified.

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Research Standards Enforcement

The citable figures

Every figure, recomputed before it is published.

Data as of 27 Sep 2026

2,243top-selling Amazon US supplement listings ruled, across eight categories, all on standards v1.4.1
76%fail outright: at least one finding rated Critical or High (1,700 of 2,243 listings)
793distinct brands ruled. 42% of them carry at least one Critical finding
244,000+phrase checks, each listing ruled on every standard in force at its scan
250,000+product records in our database from four named sources: 128,000+ Health Canada licences (Licensed Natural Health Products Database, Open Government Licence, Canada), 91,000+ on-market NIH supplement labels, 16,000+ brand-website products and 13,000+ Amazon best sellers. A database size, not a ruled count
109standards in force today, each drawn from a published FDA, FTC, Health Canada, Amazon or Meta rule, listed in full on the standards page

The assets

The report, the cards and the method.

The State of Supplement Claims

The full cross-category report.

Category scorecards

One screenshot-ready card per category, scan window and standards version printed inside the crop.

The enforcement tracker

Dated, sourced FDA, FTC and NAD actions, checked weekly.

The methodology

Every standard, its source, and the scan basis.

Corrections and limits

What we got wrong, and what these figures do not claim.

Corrections and limits What this does not tell you How to verify us The enforcement wire

House rules for reuse

Attribute figures to Claims Verified and state the data date. We publish aggregates and never name a failing brand, and we ask reusers to do the same. Rankings are within-category only. Every published listing was ruled on standards v1.4.1 (109 standards): the September re-scan of 13-14 Sep 2026, with joint extended 14-25 Sep. The corrections page records any figure we have had to restate.

Images, free to publish

Each category scorecard is a self-contained image: the fail rate, the scan window, the standards version and the source line all sit inside the frame, so a screenshot carries its own attribution. Right-click any card, or ask us for a higher-resolution file.

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Contact

Need a cut of the dataset?

Data questions, interview requests, or a cut of the dataset for a story: audit@claimsverified.org. Every audit we deliver is signed by a licensed pharmacist.

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