Assistants answer from your listing, your website, your reviews and copy you may already have changed. Amazon says Alexa for Shopping (formerly Rufus) generates its answers from listing details, customer reviews and community Q&As.
Trust and safety. The answer pulls reviews, complaints and any regulator mention it can find.
Branded. The answer repeats your claims as fact, including the ones you removed.
Shopping. Whether you are named, and what you are said to treat.
Comparison. The claims it credits to each of you, and which it calls proven.
Six assistants, four questions each, asked as a shopper and recorded with the date. Alexa for Shopping is asked inside Amazon by hand.
Each claim an assistant makes about you is ruled against the 109 standards, Critical to Low.
A listing bullet, a blog post, a review reply. We find the page so you fix the cause, not the symptom.
The strongest wording the rules allow, checked again before you see it.
Once your change is live, we ask again. Answers vary run to run, so each question is sampled more than once.
Any ruling can be sent to the licensed pharmacist for review, dated, in the same file an audit produces.
We do not get you mentioned more, seed reviews, post on forums or run PR. We never sell growth to the brands we grade. That separation is what makes the signed file worth showing a processor or a buyer.
Review of marketing language only, not product testing, formulation, facility compliance, or legal advice. No one can guarantee what an assistant answers, and we do not.
Supplement claims review. Every public claim ruled against 109 published standards, rewritten to the rules and signed by a licensed pharmacist.