On your listing, label, site and ads, a seal no brand can get without earning it.
Retail buyers, ad reviewers, payment processors and acquirers check your public record themselves.
Kept only while no Critical finding is open, every High is fixed and monitoring runs.
Passing the audit is the only way to license it, and 76% of the top-selling listings we have scanned carry at least one finding serious enough to fail an FDA, FTC or marketplace standard as they stand today.
A claim a buyer can check beats one they take on faith.
The seal reads Claims Verified above Pharmacist Reviewed, with one line beside it: Marketing claims reviewed against the Claims Verified Standard v1.4.1. It is one statement: the marketing claims were reviewed, by a licensed pharmacist, against published standards, on a date. It is not a finding that the claims are proven true, and it says nothing about the product. Most compliance advice is a list of deletions. The audit is the opposite: every failing line comes back as the strongest version the rules allow.
What the Mark gives a buyer is something to check: the register is public, the standards are published and the date is on it.
A seal that can be failed is the only kind worth holding.
Vendor compliance teams ask about claims risk before placement. A signed, dated wording review answers it.
Your ad copy is ruled against Meta and Google policy before it goes to review.
A first-time buyer weighing a louder, cheaper listing gets a page they can open to see what was checked on yours.
Claims exposure is a standard diligence line. A signed review is the file a buyer asks for.
Kept only while no Critical finding is open, every High is fixed and the monthly re-scan runs. A suspension shows in public. Your seal and register entry go live the day your licence is issued.
The criteria in full.
What must be true for a brand to hold the Mark. The same criteria apply to every brand, and any brand that meets them can be licensed.
What the Mark does not say: that the claims are proven true, that the product works, or anything about what is in the bottle. On evidence, the review accepts the brand’s signed statement that it exists.
Disclosure. Claims Verified also writes the rewrites the brand adopts, each ruled against the same published standards. Where a line failed, the wording on a reviewed asset may be ours. The register entry says so, and the brand decides what it publishes.
- 01A full audit.
Every asset in scope ruled against the Claims Verified Standard v1.4.1, 109 published rules, and signed by the licensed pharmacist who reviewed it, whose name and licence appear on the signed file.
- 02No open Critical finding
on any reviewed asset.
- 03Every High finding fixed,
or covered by the brand’s signed statement that the evidence exists and can be produced on request.
- 04A monthly re-scan of every reviewed asset.
A re-scan that is missed, or that finds a new Critical, suspends the entry on the register. The brand has 60 days to correct it, or the licence is revoked. That rule applies to every licensee the same way.
- 05The Mark only where it was earned.
Only on the assets listed on the register entry, only in the forms we provide, and never beside “FDA approved”, “clinically proven”, “guaranteed” or “pharmacist approved”.
- 06A full re-audit before the one-year term ends.
A lapsed review removes the brand from the verified register.
See where your own listing sits. One listing, checked free.
Supplement claims review. Every public claim ruled against 109 published standards, rewritten to the rules and signed by a licensed pharmacist.