CV-LR-01 · standards
Readable from the copy: an equivalence phrase next to a weight an order of magnitude above a plausible extract dose. Confirming the actual extract amount still needs the panel.
Found on 28 of the 2,243 best-selling listings we have ruled, 30 times in total. That is 28 live product pages carrying this wording today.
Amazon Seller Central, Dietary Supplements policy, Claims
“listing attributes and images must not contain extract or ingredient weight claims that do not match the amounts shown in the Supplement Facts panel”
Source checked 2026-08-18.
FTC Act s.5(a), 15 U.S.C. 45(a)
“unfair or deceptive acts or practices in or affecting commerce”
Source checked 2026-08-18.
Not law. A term of a private contract you have signed with a platform or retailer. Enforcement is account action, not a regulator, and the platform may change the term without notice.
Claims Verified, standard CV-LR-01 "Raw-herb equivalent weight (inflated extract amount)", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-LR-01/
Or put it in your own policy
Marketing copy must not use "Raw-herb equivalent weight (inflated extract amount)" or equivalent wording. See Claims Verified standard CV-LR-01 (standards v1.4.1): https://claimsverified.org/standards/CV-LR-01/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free