“excellent source of / high in / rich in (below 20% of the RDI or DRV)”

Medium Nutrient content claim 1 of 109 standards

Added in v1.4.0 (28 Sep 2026).

How often we find it

Found on 23 of the 2,243 best-selling listings we have ruled, 23 times in total. That is 23 live product pages carrying this wording today.

What this standard rests on

FDA · US · regulation

21 CFR 101.54(b)

“FDA allows high, rich in and excellent source of only when a serving provides 20 percent or more of the RDI or DRV.”

Source checked 2026-09-28.

What kind of finding this is

An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.

Cite this standard

Claims Verified, standard CV-NU-03 "excellent source of / high in / rich in (below 20% of the RDI or DRV)", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-NU-03/

Or put it in your own policy

Marketing copy must not use "excellent source of / high in / rich in (below 20% of the RDI or DRV)" or equivalent wording. See Claims Verified standard CV-NU-03 (standards v1.4.1): https://claimsverified.org/standards/CV-NU-03/

Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.

Others in Nutrient content claim

CV-NU-01 · high potency (below 100% of the RDI, or for an ingredient with no RDI)CV-NU-02 · antioxidant / rich in antioxidants (nutrient with no RDI)CV-NU-04 · sugar-free / zero sugar / no sugar (0.5 g or more per serving)

All 109 standards and the 109 in force · Check a listing against them free