CV-OR-01 · standards
Added in v1.4.0 (28 Sep 2026). Not a finding when the page qualifies it, for example 'with imported' or 'globally sourced' ingredients.
Found on 247 of the 2,243 best-selling listings we have ruled, 247 times in total. That is 247 live product pages carrying this wording today.
“The FTC Made in USA Labeling Rule makes an unqualified Made in USA label deceptive unless final assembly and all significant processing happ”
Source checked 2026-09-28.
Not a ruling. The claim may be permissible in this form, but only if the brand holds evidence meeting the cited standard. We do not hold or evaluate that evidence. Answer it in column (b).
Claims Verified, standard CV-OR-01 "Made in USA (unqualified, without all or virtually all US content)", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-OR-01/
Or put it in your own policy
Marketing copy must not use "Made in USA (unqualified, without all or virtually all US content)" or equivalent wording. See Claims Verified standard CV-OR-01 (standards v1.4.1): https://claimsverified.org/standards/CV-OR-01/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free