Audit · Delivered
Demo brand
Delivered · re-scan passed
Delivered · re-scan passed
Risk score
271 → 0−271
Re-scan passed Sep 30
Findings fixed
25 / 25100%
5 Critical · 11 High · 9 Medium
Category rank
11 → 140+129
Of 194 Immune listings · 1 is riskiest
AI answers
5 / 61 flagged
6 assistants asked as a shopper would
Sample data.
Since you last lookedSample visit, 27 Sep
Ask about a claim
Paste a line you want to publish. It is ruled against the same 109 standards as your audit, with the rule cited, and failing lines come back with rewrites checked again. Answers usually arrive within a few minutes. A licensed pharmacist reviews any answer on request.
Answers come from AI software. The pharmacist does not review an answer unless you ask for that in your file.
Every question on this file, oldest first
You asked · Oct 5, 10:56 · answered Oct 5, 10:58
AllowedAI only“Our ashwagandha gummies support restful sleep”
Allowed
No findings · 109 standards
Keep the FDA disclaimer wherever this runs as a structure/function claim.
This answer comes from AI software. The pharmacist does not review it unless you ask for that in your file.
Instant ruling · unsigned
You asked · Oct 5, 13:56 · answered Oct 5, 13:58
Needs changesPharmacist-reviewed“Can we say our formula balances cortisol and reduces anxiety?”
Critical
treats anxiety / for anxiety · CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
Options within the rules, each checked again
Safest
Helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
This answer came from AI software and was then reviewed by the pharmacist.
Signed by the licensed pharmacist · Oct 5Reviewer note: Use the safest option on the label.
Findings and fixes
25 findings from the scan on Sep 25, 2026, ruled against standards v1.3.1 · 25 of 25 fixed · re-scan passed Sep 30.
CriticalFixedAmazon listing · CV-NC-20
“fight back against symptoms of seasonal sniffles”
→ “Supports immune function”
References fighting cold-type symptoms, an infectious-disease claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
CriticalFixedAmazon listing · CV-NC-20
“Echinacea has been used for centuries to help combat symptoms related to common seasonal conditions”
→ “Supports immune function”
Combating symptoms of seasonal illness is a disease/symptom-relief claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
CriticalFixedAmazon listing · CV-DV-09
“helps give your immune system the extra support it needs to fight back against symptoms”
→ Remove, and use 'Supports healthy immune function'
Symptom-fighting framing is a drug claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
CriticalFixedads/meta_ads_demo.txt · CV-NC-20
“fights off colds and flu before they start”
→ “Supports immune function.”
Options within the rules, each checked again
Safest
Supports immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Names infectious diseases and claims the product stops them, a disease prevention claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule cleared, re-checkedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
CriticalFixedads/meta_ads_demo.txt · CV-DV-03
“Never get sick this winter”
→ “Supports healthy immune function”
Implies prevention of illness, a drug claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“Immunity Boost for Adults”
→ “Supports immune function.”
Options within the rules, each checked again
Safest
Supports immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
'Immunity Boost' implies enhancement of the immune system beyond normal support, reading as a drug claim. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule cleared, re-checkedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“Demo brand immunity boost defense formula”
→ “Supports healthy immune function”
'Immunity boost' implies enhancement beyond normal immune function. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“help strengthen the body’s defenses and keep you protected year round”
→ “Supports healthy immune function”
Implies protection from illness, an immune-boosting/disease-prevention implication. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“Our Immunity Booster contains 17 natural ingredients”
→ “Supports healthy immune function”
'Immunity Booster' is boost framing, which our standards do not allow. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-10
“works at a cellular level to fortify your immune system”
→ “Supports healthy immune function”
Mechanism/fortification language implies pharmacological action on the immune system. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedKeyword kept: immuneBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-11
“Stimulates Antioxidant Activity”
→ “Supports healthy antioxidant activity”
'Stimulates' is pharmacological mechanism language. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedKeyword kept: antioxidantBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-12
“Our professional grade immune support supplements”
→ “Third-party tested for purity and potency”
'Professional grade' is an undefined quality-tier term equivalent to pharmaceutical grade. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedRuns on listing, label, website, ads, email
HighFixedads/meta_ads_demo.txt · CV-ID-07
“immune booster”
→ “Supports immune function.”
Options within the rules, each checked again
Safest
Supports immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
'Booster' implies enhancement of the immune system beyond normal function. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule cleared, re-checkedKeyword kept: immuneBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedads/meta_ads_demo.txt · CV-FR-04
“Clinically proven elderberry”
→ “Formulated with clinically studied ingredients”
'Proven' is an unsubstantiable absolute under FTC standards. Could have led to: FTC: a demand for the substantiation, Competition Bureau: a misleading-advertising complaint, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Rule clearedKeyword kept: clinicallyRuns on listing, label, website, ads, email
HighFixedads/meta_ads_demo.txt · CV-PR-01
“Try it risk-free today!”
→ State full terms beside the offer, e.g. 'Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.'
Risk-free trial offer without disclosure of material billing terms. Could have led to: FTC: action under ROSCA, the negative-option law, Payment processor: an account review.
HighFixedlabel/label_immunity_boost.txt · CV-ID-07
“Immunity Boost”
→ “Supports healthy immune function”
'Boost' implies enhancement of the immune system beyond normal function rather than support of it. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
MediumFixedAmazon listing · CV-SB-12
“manufactured without gmos”
→ Hold accepted documentation or remove the claim.
Non-GMO claim requires Amazon-accepted documentation. Could have led to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Amazon: listing suppression, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
MediumFixedlabel/label_immunity_boost.txt · CV-SB-12
“No fillers or GMO's”
→ Hold one of the three accepted documents before the claim runs, or remove the claim.
Amazon requires specific documentation for a Non-GMO claim. Could have led to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Amazon: listing suppression, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
MediumFixedlabel/label_immunity_boost.txt · CV-SB-12
“No GMOs, soy, gluten, wheat, tree nuts, peanuts, added sugar, preservatives or artificial colorants.”
→ Hold one of the three accepted documents before the claim runs, or remove the claim.
Non-GMO claim requires accepted documentation. Could have led to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Amazon: listing suppression, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
MediumFixedAmazon listing · CV-FR-08
“exceed expectations set by cGMP (Current Good Manufacturing Practices)”
→ Manufactured in a cGMP-compliant facility - only if true and documented
cGMP compliance framing requires documented third-party verification. Could have led to: FDA: a challenge if your facility records do not back it, FTC: a demand for the substantiation.
Rule source: 21 CFR Part 111
MediumFixedAmazon listing · CV-SB-02
“made in the USA with the finest quality globally sourced ingredients”
→ Describe the sourcing specifically rather than comparatively.
Unsubstantiated superiority claim. Could have led to: FTC: a demand for the substantiation, Amazon: listing suppression.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
MediumFixedlabel/label_immunity_boost.txt · CV-SB-09
“With 17 all-natural ingredients”
→ “No artificial colors or sweeteners”
'All-natural' is challengeable where processing is involved. Could have led to: FTC: a demand for the substantiation.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Rule clearedRuns on listing, label, website, ads, email
MediumFixedlabel/label_immunity_boost.txt · CV-SB-09
“3rd Party Certified 100% Natural Highest Quality”
→ “Third-party tested for purity and potency”
'100% Natural' is the same unsubstantiated naturalness absolute. Could have led to: FTC: a demand for the substantiation.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
Rule clearedRuns on listing, label, website, ads, email
MediumFixedlabel/label_immunity_boost.txt · CV-SB-02
“Best selling brand”
→ Describe the formulation specifically instead of comparatively.
Superiority/sales-rank claim requiring documented evidence. Could have led to: FTC: a demand for the substantiation, Amazon: listing suppression.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
MediumFixedlabel/label_immunity_boost.txt · CV-FR-08
“GMP Good Manufacturing Practice”
→ Manufactured in a cGMP-compliant facility - only if true and documented.
GMP assertion is only usable if a third party certified the facility. Could have led to: FDA: a challenge if your facility records do not back it, FTC: a demand for the substantiation.
Rule source: 21 CFR Part 111
Signed report
Your signed appeal file. Hand it to Amazon, a processor, an ad reviewer or a buyer the day they ask.
Signed reportCurrent
client_report_demo_brand.pdf · signed Sep 28, 2026 · 14 pages
Open the sample →
Inside the file
| P.1 | Cover and scope of review |
| P.2 | Risk score and category rank |
| P.3 | Findings index |
| P.4 on | Every finding, quoted, cited, rated, explained |
| + | Paste-ready rewrites the standard allows |
| + | AI-answer test, six assistants |
| End | Sign-off: licensed pharmacist, licence on file |
What keeps this file true. Copy drifts, and the machines reading it keep getting better. Monitoring re-reads everything your audit covered every month and emails any new Critical within 48 hours. A passing file can also qualify for the Mark, included with monitoring. Monitoring is from $250 a month for up to 5 products, and our fix-and-appeal promise stays in force while it runs. Add monitoring →
Who it answers
Amazon appealMeta and Google ad reviewProcessor underwritingRetail buyerAcquirer’s counselYour insurer
Claim memory
Every line a pharmacist has cleared for Demo brand, kept here to reuse across new ads and listings.
Copy any line. Each ruled against standards v1.3.1, signed 28 Sep 2026. Structure/function lines carry the FDA disclaimer wherever they run.
Supports immune function
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Supports healthy immune function
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Helps maintain a healthy immune response.
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Supports healthy antioxidant activity
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Third-party tested for purity and potency
Listing · Label · Website · Ads · Email
Signed
Formulated with clinically studied ingredients
Listing · Label · Website · Ads · Email
Signed
No artificial colors or sweeteners
Listing · Label · Website · Ads · Email
Signed
AI answers
What 6 assistants tell a shopper who asks about Demo brand: ChatGPT, Claude, Gemini, Perplexity, Grok, Alexa for Shopping. Checked Sep 25, re-tested Oct 1 after your corrected lines went live. Alexa for Shopping (formerly Rufus) is Amazon’s own AI reading your listing to shoppers.
HighFixed
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeated a cold claim your audit removed, drawn from an old product page that was still live. The page was taken down and ChatGPT re-tested on Oct 1.
→ Now: “It is marketed as supporting healthy immune function.”
MediumFlagged
“Alexa for Shopping: "Customers say it is clinically proven."”
Drawn from a customer review, not your copy. It is not a claim you made, so it is flagged for you to watch rather than fixed.
ClaudeMatches
“It is marketed as supporting immune function. It is not intended to treat any condition.” Matches your approved wording.
GeminiMatches
“A vitamin C, zinc and echinacea supplement described as supporting healthy immune function.” Matches your approved wording.
PerplexityClear
“No health claims about this brand beyond general immune support.” Nothing to fix.
GrokClear
“No specific claims found for this brand.” Nothing to fix.
Category rank
Risk rank among 194 top-selling Immune listings. 1 is riskiest.
At audit, 2026-09-25
#11
Riskiest 6% of the category
After re-scan, 2026-09-30
#140
Safer than 139 of the 194
Label and licence checks
We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows.
US label check: matched your label on file with the NIH Dietary Supplement Label Database. Every amount on the listing appears on the Supplement Facts panel. Front and back panel claims ruled with the audit.
Canada licence check: not run. No NPN was supplied for this product. With one, every sentence of your copy is compared with the purpose your Health Canada licence allows.
Not runChange history
Every step on your file, dated. Every ruling in it carries the standards version it was made under.
Oct 5PharmacistAnswer signed by the pharmacist
Oct 5YouAsked about: “Can we say our formula balances cortisol…”
Oct 5YouAsked about: “Our ashwagandha gummies support restful sleep”
Oct 1MonitorAI answers re-tested: ChatGPT fixed at the source
Sep 30YouRewrites published, re-scan passed the same standards
Sep 28PharmacistReport signed and delivered
Sep 25EngineAudit run
Sep 25YouUploaded label_front.pdf
Sep 24YouFile opened
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