Audit · Delivered
Demo brand
Delivered · re-scan passed
Delivered · re-scan passed
Risk score
271 → 0−271
Re-scan passed Oct 1
Findings fixed
25 / 25100%
5 Critical · 11 High · 9 Medium
Category rank
11 → 140+129
Of 194 Immune listings · 1 is riskiest
AI answers
5 / 61 flagged
6 assistants asked as a shopper would
Sample data.
Since you last lookedSample visit, 28 Sep
Your claims agent
It watches your listings and ads, answers before you publish, and drafts the strongest wording the rules allow. A licensed pharmacist signs every file.
Paste a line you want to publish. It is ruled against the same 109 standards as your audit, with the rule cited, and failing lines come back with allowed wording, checked again. Answers usually arrive within a few minutes. A licensed pharmacist reviews any answer on request.
Answers come from AI software. The pharmacist does not review an answer unless you ask for that in your file.
This file, oldest first
You asked · Oct 6, 13:18 · answered Oct 6, 13:20
AllowedAI draft, not yet signed“Our ashwagandha gummies support restful sleep”
Line foundNone
Rule and sourceNo rule raised
Allowed wordingYour line as written
PharmacistNot yet signed
Allowed
No findings · 109 standards
Keep the FDA disclaimer wherever this runs as a structure/function claim.
This answer comes from AI software. The pharmacist does not review it unless you ask for that in your file.
Instant ruling · unsigned
You asked · Oct 6, 16:18 · answered Oct 6, 16:20
Needs changesPharmacist-reviewed“Can we say our formula balances cortisol and reduces anxiety?”
Line foundtreats anxiety / for anxiety; balances hormones
Rule and sourceCV-NC-01, CV-ID-0821 CFR 101.93(g)
Allowed wording3 options, each checked again
PharmacistSigned Oct 6
Critical
treats anxiety / for anxiety · CV-NC-01
Anxiety is a named condition. Claiming to reduce it is a disease claim.
Rule source: 21 CFR 101.93(g) · FDCA s.201(g)(1)(B)
High
balances hormones · CV-ID-08
"Balance" implies correcting a pathological imbalance.
Rule source: 21 CFR 101.93(g)
This phrase is flagged at 6 of 109 Immune brands we ruled. Immune data →
Options within the rules, each checked again
Safest
Helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Promotes a sense of calm and helps the body adapt to occasional stress.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Supports healthy cortisol levels already within the normal range and promotes a sense of calm.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
This answer came from AI software and was then reviewed by the pharmacist.
Signed by the licensed pharmacist · Oct 6Reviewer note: Use the safest option on the label.
Findings and fixes
25 findings from the scan on Sep 26, 2026, ruled against standards v1.3.1 · 25 of 25 fixed · re-scan passed Oct 1.
CriticalFixedAmazon listing · CV-NC-20
“fight back against symptoms of seasonal sniffles”
→ “Supports immune function”
References fighting cold-type symptoms, an infectious-disease claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 6 of 109 Immune brands we ruled. Immune data →
Rule clearedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
CriticalFixedAmazon listing · CV-NC-20
“Echinacea has been used for centuries to help combat symptoms related to common seasonal conditions”
→ “Supports immune function”
Combating symptoms of seasonal illness is a disease/symptom-relief claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 6 of 109 Immune brands we ruled. Immune data →
Rule clearedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
CriticalFixedAmazon listing · CV-DV-09
“helps give your immune system the extra support it needs to fight back against symptoms”
→ Remove, and use 'Supports healthy immune function'
Symptom-fighting framing is a drug claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 6 of 109 Immune brands we ruled. Immune data →
CriticalFixedads/meta_ads_demo.txt · CV-NC-20
“fights off colds and flu before they start”
→ “Supports immune function.”
Options within the rules, each checked again
Safest
Supports immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Names infectious diseases and claims the product stops them, a disease prevention claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 6 of 109 Immune brands we ruled. Immune data →
Rule cleared, re-checkedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
CriticalFixedads/meta_ads_demo.txt · CV-DV-03
“Never get sick this winter”
→ “Supports healthy immune function”
Implies prevention of illness, a drug claim. Could have led to: FDA: a warning letter treating it as a drug claim, Health Canada: a Schedule A advertising finding, Amazon: listing suppression.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 8 of 109 Immune brands we ruled. Immune data →
Rule clearedNo disease term left for Amazon’s filter to catchBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“Immunity Boost for Adults”
→ “Supports immune function.”
Options within the rules, each checked again
Safest
Supports immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
'Immunity Boost' implies enhancement of the immune system beyond normal support, reading as a drug claim. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 33 of 109 Immune brands we ruled. Immune data →
Rule cleared, re-checkedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“Demo brand immunity boost defense formula”
→ “Supports healthy immune function”
'Immunity boost' implies enhancement beyond normal immune function. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 33 of 109 Immune brands we ruled. Immune data →
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“help strengthen the body’s defenses and keep you protected year round”
→ “Supports healthy immune function”
Implies protection from illness, an immune-boosting/disease-prevention implication. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 33 of 109 Immune brands we ruled. Immune data →
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-07
“Our Immunity Booster contains 17 natural ingredients”
→ “Supports healthy immune function”
'Immunity Booster' is boost framing, which our standards do not allow. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 33 of 109 Immune brands we ruled. Immune data →
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-10
“works at a cellular level to fortify your immune system”
→ “Supports healthy immune function”
Mechanism/fortification language implies pharmacological action on the immune system. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 7 of 109 Immune brands we ruled. Immune data →
Rule clearedKeyword kept: immuneBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-11
“Stimulates Antioxidant Activity”
→ “Supports healthy antioxidant activity”
'Stimulates' is pharmacological mechanism language. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 3 of 109 Immune brands we ruled. Immune data →
Rule clearedKeyword kept: antioxidantBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedAmazon listing · CV-ID-12
“Our professional grade immune support supplements”
→ “Third-party tested for purity and potency”
'Professional grade' is an undefined quality-tier term equivalent to pharmaceutical grade. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
Rule clearedRuns on listing, label, website, ads, email
HighFixedads/meta_ads_demo.txt · CV-ID-07
“immune booster”
→ “Supports immune function.”
Options within the rules, each checked again
Safest
Supports immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Balanced
Supports healthy immune function.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
Strongest allowed
Helps maintain a healthy immune response.
Amazon listing · Label (with the FDA disclaimer) · Website · Ads · Email · checked again: no findings
'Booster' implies enhancement of the immune system beyond normal function. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 33 of 109 Immune brands we ruled. Immune data →
Rule cleared, re-checkedKeyword kept: immuneBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
HighFixedads/meta_ads_demo.txt · CV-FR-04
“Clinically proven elderberry”
→ “Formulated with clinically studied ingredients”
'Proven' is an unsubstantiable absolute under FTC standards. Could have led to: FTC: a demand for the substantiation, Competition Bureau: a misleading-advertising complaint, Ad Standards Canada: a complaint, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 4 of 109 Immune brands we ruled. Immune data →
Rule clearedKeyword kept: clinicallyRuns on listing, label, website, ads, email
HighFixedads/meta_ads_demo.txt · CV-PR-01
“Try it risk-free today!”
→ State full terms beside the offer, e.g. 'Trial ships today for $4.95, then $59 every 30 days until you cancel. Cancel online anytime.'
Risk-free trial offer without disclosure of material billing terms. Could have led to: FTC: action under ROSCA, the negative-option law, Payment processor: an account review.
HighFixedlabel/label_immunity_boost.txt · CV-ID-07
“Immunity Boost”
→ “Supports healthy immune function”
'Boost' implies enhancement of the immune system beyond normal function rather than support of it. Could have led to: FDA: a warning letter treating it as a drug claim.
Rule source: FDCA s.201(g)(1)(B), 21 U.S.C. 321(g)(1)(B)
This phrase is flagged at 33 of 109 Immune brands we ruled. Immune data →
Rule clearedBenefit kept as a structure/function claim, with the FDA disclaimerRuns on listing, label, website, ads, email
MediumFixedAmazon listing · CV-SB-12
“manufactured without gmos”
→ Hold accepted documentation or remove the claim.
Non-GMO claim requires Amazon-accepted documentation. Could have led to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Amazon: listing suppression, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 59 of 109 Immune brands we ruled. Immune data →
MediumFixedlabel/label_immunity_boost.txt · CV-SB-12
“No fillers or GMO's”
→ Hold one of the three accepted documents before the claim runs, or remove the claim.
Amazon requires specific documentation for a Non-GMO claim. Could have led to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Amazon: listing suppression, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 59 of 109 Immune brands we ruled. Immune data →
MediumFixedlabel/label_immunity_boost.txt · CV-SB-12
“No GMOs, soy, gluten, wheat, tree nuts, peanuts, added sugar, preservatives or artificial colorants.”
→ Hold one of the three accepted documents before the claim runs, or remove the claim.
Non-GMO claim requires accepted documentation. Could have led to: FTC: a demand for the substantiation, Ad Standards Canada: a complaint, Amazon: listing suppression, Walmart: listing removal.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 59 of 109 Immune brands we ruled. Immune data →
MediumFixedAmazon listing · CV-FR-08
“exceed expectations set by cGMP (Current Good Manufacturing Practices)”
→ Manufactured in a cGMP-compliant facility - only if true and documented
cGMP compliance framing requires documented third-party verification. Could have led to: FDA: a challenge if your facility records do not back it, FTC: a demand for the substantiation.
Rule source: 21 CFR Part 111
This phrase is flagged at 36 of 109 Immune brands we ruled. Immune data →
MediumFixedAmazon listing · CV-SB-02
“made in the USA with the finest quality globally sourced ingredients”
→ Describe the sourcing specifically rather than comparatively.
Unsubstantiated superiority claim. Could have led to: FTC: a demand for the substantiation, Amazon: listing suppression.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 50 of 109 Immune brands we ruled. Immune data →
MediumFixedlabel/label_immunity_boost.txt · CV-SB-09
“With 17 all-natural ingredients”
→ “No artificial colors or sweeteners”
'All-natural' is challengeable where processing is involved. Could have led to: FTC: a demand for the substantiation.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 12 of 109 Immune brands we ruled. Immune data →
Rule clearedRuns on listing, label, website, ads, email
MediumFixedlabel/label_immunity_boost.txt · CV-SB-09
“3rd Party Certified 100% Natural Highest Quality”
→ “Third-party tested for purity and potency”
'100% Natural' is the same unsubstantiated naturalness absolute. Could have led to: FTC: a demand for the substantiation.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 12 of 109 Immune brands we ruled. Immune data →
Rule clearedRuns on listing, label, website, ads, email
MediumFixedlabel/label_immunity_boost.txt · CV-SB-02
“Best selling brand”
→ Describe the formulation specifically instead of comparatively.
Superiority/sales-rank claim requiring documented evidence. Could have led to: FTC: a demand for the substantiation, Amazon: listing suppression.
Rule source: FTC Act s.5(a), 15 U.S.C. 45(a)
This phrase is flagged at 50 of 109 Immune brands we ruled. Immune data →
MediumFixedlabel/label_immunity_boost.txt · CV-FR-08
“GMP Good Manufacturing Practice”
→ Manufactured in a cGMP-compliant facility - only if true and documented.
GMP assertion is only usable if a third party certified the facility. Could have led to: FDA: a challenge if your facility records do not back it, FTC: a demand for the substantiation.
Rule source: 21 CFR Part 111
This phrase is flagged at 36 of 109 Immune brands we ruled. Immune data →
Signed report
Your signed appeal file. Hand it to Amazon, a processor, an ad reviewer or a buyer the day they ask.
Signed reportCurrent
client_report_demo_brand.pdf · signed Sep 29, 2026 · 14 pages
Open the sample →
Proof kit · for whoever asks
The seal for this file, standards v1.4.1, signed 29 September 2026. It links to the public record, which confirms the file by its hash and never shows your findings.
Embed on your site
<a href="https://claimsverified.org/verify/report/38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d/" target="_blank" rel="noopener"><img src="https://claimsverified.org/static/claimsverified/proof/seal.png" width="120" height="120" alt="Claims reviewed by Claims Verified, signed by a licensed pharmacist"></a>
To Amazon
Attached is an independent review of the claims on our listing (DEMO-LISTING), prepared by Claims Verified. Every claim was checked against standards v1.4.1 (109 rules, published at https://claimsverified.org/standards/), and the file was signed by a licensed pharmacist on 29 September 2026. The file’s SHA-256 is 38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d, and anyone can confirm it at https://claimsverified.org/verify/report/38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d/.
To a payment processor
For your review of our account: attached is an independent review of the health claims in our marketing, prepared by Claims Verified against standards v1.4.1 (109 rules, published at https://claimsverified.org/standards/) and signed by a licensed pharmacist on 29 September 2026. The file’s SHA-256 is 38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d, and anyone can confirm it at https://claimsverified.org/verify/report/38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d/.
To a buyer
For your file: our marketing claims were reviewed by Claims Verified against standards v1.4.1 (109 rules, published at https://claimsverified.org/standards/), and the review was signed by a licensed pharmacist on 29 September 2026. The signed PDF is attached. The file’s SHA-256 is 38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d, and anyone can confirm it at https://claimsverified.org/verify/report/38d77e9e3f8530d8f16aa843ed8637ac7bc46bb1338cc720f1f6a83482231e8d/.
Inside the file
| P.1 | Cover and scope of review |
| P.2 | Risk score and category rank |
| P.3 | Findings index |
| P.4 on | Every finding, quoted, cited, rated, explained |
| + | Paste-ready rewrites the standard allows |
| + | AI-answer test, six assistants |
| End | Sign-off: licensed pharmacist, licence on file |
What keeps this file true. Copy drifts, and the machines reading it keep getting better. Monitoring re-reads everything your audit covered every month and emails any new Critical within 48 hours. A passing file can also qualify for the Mark, included with monitoring. Monitoring is from $350 a month for up to 5 products, and our fix-and-appeal promise stays in force while it runs. Add monitoring →
Who it answers
Amazon appealMeta and Google ad reviewProcessor underwritingRetail buyerAcquirer’s counselYour insurer
Finished copy
Your listing with every flagged line replaced by the strongest wording the standard allows, each one checked again with no finding. Every other line is kept exactly as you wrote it. Copy each field straight into Seller Central.
14Lines replaced, checked again
37/42Search words kept in title and bullets
10Drafting needed
TitleFinished96/200 characters
Demo brand Immunity Boost for Adults with Elderberry, Vitamin C, Zinc and Echinacea, 90 Capsules
Demo brand Immune Support for Adults with Elderberry, Vitamin C, Zinc and Echinacea, 90 Capsules
Bullet 1Finished119/500 characters
DAILY IMMUNE ROUTINE: Demo brand immunity boost defense formula is made to help strengthen the body’s defenses and keep you protected year round.
DAILY IMMUNE ROUTINE: Demo brand immune support formula is made to help support healthy immune function all year round.
Bullet 2Kept as written114/500 characters
17 INGREDIENTS IN ONE CAPSULE: Elderberry, vitamin C, vitamin D3, zinc and echinacea, so one bottle replaces five.
Bullet 3Kept as written95/500 characters
EASY TO TAKE: Three capsules a day with water, with or without food. Each bottle lasts a month.
Bullet 4Drafting needed83/500 characters
MADE WITH CARE: Vegan capsules, manufactured without gmos and sealed for freshness.
Bullet 5Kept as written81/500 characters
FOR ADULTS: Formulated for men and women 18 and over. Store in a cool, dry place.
A+ text 1Finished
Immunity Boost
Immune Support
A+ text 2Finished
Our Immunity Booster contains 17 natural ingredients chosen for the colder months.
Our immune support formula contains 17 ingredients chosen for the colder months.
A+ text 3Finished
Never get sick this winter.
Support your immune health this winter.
A+ text 4Finished
A daily immune booster that fights off colds and flu before they start.
A daily immune support supplement that helps maintain a healthy immune response.
A+ text 5Finished
Our formula works at a cellular level to fortify your immune system.
Our formula supports the normal function of your immune system.
A+ text 6Finished
Stimulates Antioxidant Activity
Supports Healthy Antioxidant Activity
A+ text 7Finished
Echinacea has been used for centuries to help combat symptoms related to common seasonal conditions.
Echinacea has been used for centuries to support healthy immune function.
A+ text 8Finished
Elderberry helps give your immune system the extra support it needs to fight back against symptoms of seasonal sniffles.
Elderberry helps give your immune system the support it needs.
A+ text 9Finished
Our professional grade immune support supplements are made in small batches.
Our immune support supplements are made in small batches.
A+ text 10Drafting needed
Clinically proven elderberry
A+ text 11Drafting needed
Try it risk-free today!
A+ text 12Drafting needed
No fillers or GMO's
A+ text 13Drafting needed
No GMOs, soy, gluten, wheat, tree nuts, peanuts, added sugar, preservatives or artificial colorants.
A+ text 14Drafting needed
Our standards exceed expectations set by cGMP (Current Good Manufacturing Practices).
A+ text 15Drafting needed
We are made in the USA with the finest quality globally sourced ingredients.
A+ text 16Finished
With 17 all-natural ingredients in every serving.
With 17 ingredients in every serving.
A+ text 17Drafting needed
3rd Party Certified 100% Natural Highest Quality
A+ text 18Drafting needed
Best selling brand
A+ text 19Drafting needed
GMP Good Manufacturing Practice
Still flagged
“Clinically proven elderberry”
A+ text 10 · High · No drafted option yet. The step is under the finding in Findings and fixes.
“Try it risk-free today!”
A+ text 11 · High · A step to take, not wording. The step is under the finding in Findings and fixes.
“No GMOs, soy, gluten, wheat, tree nuts, peanuts, added sugar, preservatives or artificial colorants.”
A+ text 13 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“exceed expectations set by cGMP (Current Good Manufacturing Practices)”
A+ text 14 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“made in the USA with the finest quality globally sourced ingredients”
A+ text 15 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“3rd Party Certified 100% Natural Highest Quality”
A+ text 17 · Medium · No drafted option yet. The step is under the finding in Findings and fixes.
“GMP Good Manufacturing Practice”
A+ text 19 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“manufactured without gmos”
Bullet 4 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“No fillers or GMO's”
A+ text 12 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
“Best selling brand”
A+ text 18 · Medium · A step to take, not wording. The step is under the finding in Findings and fixes.
Claim memory
Every line a pharmacist has cleared for Demo brand, kept here to reuse across new ads and listings.
Copy any line. Each ruled against standards v1.3.1, signed 29 Sep 2026. Structure/function lines carry the FDA disclaimer wherever they run.
Supports immune function
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Supports healthy immune function
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Helps maintain a healthy immune response.
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Supports healthy antioxidant activity
Listing · Label (with the FDA disclaimer) · Website · Ads · Email
Signed
Third-party tested for purity and potency
Listing · Label · Website · Ads · Email
Signed
Formulated with clinically studied ingredients
Listing · Label · Website · Ads · Email
Signed
No artificial colors or sweeteners
Listing · Label · Website · Ads · Email
Signed
AI answers
What 6 assistants tell a shopper who asks about Demo brand: ChatGPT, Claude, Gemini, Perplexity, Grok, Alexa for Shopping. Checked Sep 26, re-tested Oct 2 after your corrected lines went live. Alexa for Shopping (formerly Rufus) is Amazon’s own AI reading your listing to shoppers.
HighFixed
“ChatGPT: "It is known to boost immunity and help fight off colds."”
Repeated a cold claim your audit removed, drawn from an old product page that was still live. The page was taken down and ChatGPT re-tested on Oct 2.
→ Now: “It is marketed as supporting healthy immune function.”
MediumFlagged
“Alexa for Shopping: "Customers say it is clinically proven."”
Drawn from a customer review, not your copy. It is not a claim you made, so it is flagged for you to watch rather than fixed.
ClaudeMatches
“It is marketed as supporting immune function. It is not intended to treat any condition.” Matches your approved wording.
GeminiMatches
“A vitamin C, zinc and echinacea supplement described as supporting healthy immune function.” Matches your approved wording.
PerplexityClear
“No health claims about this brand beyond general immune support.” Nothing to fix.
GrokClear
“No specific claims found for this brand.” Nothing to fix.
Category rank
Safer than 71% of Immune best-sellers
Re-scanned 1 Oct 2026 after your fixes: #140 of 194, up 129 places from #11. 1 is riskiest.
Safer than yoursRiskier than yours
At audit, 2026-09-26
#11
Riskiest 6% of the category
After re-scan, 2026-10-01
#140
Safer than 139 of the 194
Best Sellers#14 on the Vitamins, Minerals & Supplements Best Sellers list on 24 September · 5 of 99 ruled there pass clean · yours now does
Label and licence checks
We check your listing against your own label on file with the NIH, rule the claims printed on it, and for Canadian products compare your copy with what your Health Canada licence allows.
US label check: matched your label on file with the NIH Dietary Supplement Label Database. Every amount on the listing appears on the Supplement Facts panel. Front and back panel claims ruled with the audit.
Canada licence check: not run. No NPN was supplied for this product. With one, every sentence of your copy is compared with the purpose your Health Canada licence allows.
Not runChange history
Every step on your file, dated. Every ruling in it carries the standards version it was made under.
Oct 6PharmacistAnswer signed by the pharmacist
Oct 6YouAsked about: “Can we say our formula balances cortisol…”
Oct 6YouAsked about: “Our ashwagandha gummies support restful sleep”
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