CV-PP-03 · standards
Found on 1 of the 2,243 best-selling listings we have ruled, 1 time in total. That is 1 live product page carrying this wording today.
“personal health and appearance; prohibition on copy implying knowledge of a person's health status or personal attributes”
Source checked 2026-08-17.
Google Ads policy: Healthcare and medicines
“restricted healthcare content and certification requirements”
Source checked 2026-08-17.
“consumer endorsements convey that the experience is representative of what consumers will generally achieve”
Source checked 2026-08-18.
Not law. A term of a private contract you have signed with a platform or retailer. Enforcement is account action, not a regulator, and the platform may change the term without notice.
Claims Verified, standard CV-PP-03 "Before / after imagery", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-PP-03/
Or put it in your own policy
Marketing copy must not use "Before / after imagery" or equivalent wording. See Claims Verified standard CV-PP-03 (standards v1.4.1): https://claimsverified.org/standards/CV-PP-03/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free