CV-SB-05 · standards
Found on 30 of the 2,243 best-selling listings we have ruled, 46 times in total. That is 30 live product pages carrying this wording today.
FTC, Gut Check: A Reference Guide for Media on Spotting False Weight Loss Claims
“weight-loss claims FTC treats as facially false regardless of what evidence is offered”
FTC Act s.5(a), 15 U.S.C. 45(a)
“unfair or deceptive acts or practices in or affecting commerce”
Source checked 2026-08-18.
An interpretation. We applied a published legal test to the published copy and reached a conclusion. Reasonable reviewers applying the same test can disagree at the margin; this is our reviewer's professional opinion, and the test is cited so you can check the reasoning.
Claims Verified, standard CV-SB-05 "melts fat / burns fat / torches fat", standards v1.4.1, retrieved 05 October 2026, https://claimsverified.org/standards/CV-SB-05/
Or put it in your own policy
Marketing copy must not use "melts fat / burns fat / torches fat" or equivalent wording. See Claims Verified standard CV-SB-05 (standards v1.4.1): https://claimsverified.org/standards/CV-SB-05/
Cite it freely with attribution and the version. The whole register is machine-readable at /standards/registry.json. Rulings are our published professional opinion, not legal advice.
All 109 standards and the 109 in force · Check a listing against them free